{"product_id":"alleyoop-11th-hour-plum-up-eyeshadow-and-liner-stick-pb-357664","title":"Alleyoop 11th Hour Plum Up Eyeshadow \u0026 Liner Stick","description":"\u003cp class=\"drop-cap\"\u003eAlleyoop 11th Hour Plum Up Eyeshadow \u0026amp; Liner Stick. The Alleyoop 11th Hour Plum Up Eyeshadow \u0026amp; Liner Stick gives beauty professionals a fast, polished way to create soft definition, smoky color, or an easy one-and-done eye look. The Plum Up shade delivers a shimmer plum\/amethyst tone that adds dimension without the mess of loose powder fallout. With a creamy glide-on feel that sets to a soft powder finish, it supports quick application for busy service environments, makeup touch-ups, and efficient beauty routines.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eThis dual-use eye stick is designed for speed, control, and versatile color payoff. It can be applied as an eyeshadow or used along the lash line as a liner, making it a practical choice for professionals who need compact products that work across multiple looks.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShimmer plum\/amethyst shade creates everyday definition or smoky evening depth.\u003c\/li\u003e\n\u003cli\u003eCream-to-powder texture glides on smoothly, then sets to a soft finish.\u003c\/li\u003e\n\u003cli\u003eCan be used as both eyeshadow and eyeliner for flexible application.\u003c\/li\u003e\n\u003cli\u003eWaterproof, smudge-proof, and crease-resistant performance supports long wear.\u003c\/li\u003e\n\u003cli\u003eDesigned for quick blending with fingertips or a brush before it sets.\u003c\/li\u003e\n\u003cli\u003eInfused with nourishing jojoba oil, as shown on the product image.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eProfessionals appreciate makeup products that simplify application without sacrificing finish, and this eye stick is built for that kind of efficient workflow. The creamy stick format allows color to be placed directly where it is needed, whether across the lid, near the outer corner, or along the lash line for added definition.\u003c\/p\u003e\u003cp\u003eThe Plum Up shade is especially useful for creating wearable color that still feels elevated. Its shimmer plum\/amethyst tone can bring flattering contrast to brown eyes, help enhance green or hazel eyes, and complement cooler-toned makeup looks. Because it can be worn alone or layered for more intensity, it gives artists and beauty pros room to customize the final effect.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eThis stick format helps reduce the extra steps often needed with traditional powder shadows and separate liners. For service providers, that can mean cleaner application, quicker touch-ups, and a more streamlined station setup.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreates quick one-and-done eye looks for clients who prefer effortless polish.\u003c\/li\u003e\n\u003cli\u003eAdds soft shimmer and plum-toned dimension without requiring multiple shadow pans.\u003c\/li\u003e\n\u003cli\u003eWorks as a shadow or liner, helping reduce the number of products needed on hand.\u003c\/li\u003e\n\u003cli\u003eGlides on creamy for easy placement across lids or along the lash line.\u003c\/li\u003e\n\u003cli\u003eSets to a soft powder finish for a refined look and comfortable wear.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting looks with waterproof, smudge-proof, and crease-resistant wear.\u003c\/li\u003e\n\u003cli\u003eHelps minimize heavy powder fallout, making it a practical option for mature lids.\u003c\/li\u003e\n\u003cli\u003eTravel-friendly stick format is easy to keep in a professional kit or makeup bag.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free formula supports ingredient-conscious purchasing preferences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eEvery feature of this product supports faster application, controlled placement, and a polished cosmetic result. The stick format is especially helpful when professionals need precise color without reaching for multiple tools.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCream-to-powder formula helps combine smooth application with a finished, softly set look.\u003c\/li\u003e\n\u003cli\u003ePointed stick tip allows placement near the lash line for liner-style definition.\u003c\/li\u003e\n\u003cli\u003eBlendable texture gives users time to diffuse edges before the product sets.\u003c\/li\u003e\n\u003cli\u003eBuildable color can be worn as a sheer wash or layered for more dramatic depth.\u003c\/li\u003e\n\u003cli\u003ePlum Up shimmer tone adds dimension while staying wearable for day or evening looks.\u003c\/li\u003e\n\u003cli\u003eLong-wearing design is marketed for 11 to 13+ hours of wear.\u003c\/li\u003e\n\u003cli\u003eSome versions include a built-in sharpener for maintaining a more precise tip.\u003c\/li\u003e\n\u003cli\u003eCompact format supports organized stations, travel kits, and quick makeup applications.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply this product directly to the eyelids or along the lash line, depending on the desired look. Because the texture sets after blending, work one eye or one area at a time for the cleanest finish.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eApply the stick directly to the eyelid for an all-over wash of plum shimmer.\u003c\/li\u003e\n\u003cli\u003eUse a fingertip or brush to blend the color quickly before it sets.\u003c\/li\u003e\n\u003cli\u003eApply along the lash line with the pointed tip when using it as liner.\u003c\/li\u003e\n\u003cli\u003eDiffuse the edge for a soft smoky effect, or keep the line more defined for added structure.\u003c\/li\u003e\n\u003cli\u003eWear alone for an easy eye look or layer for a deeper evening finish.\u003c\/li\u003e\n\u003cli\u003eAllow the product to set for long-lasting, smudge-resistant wear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThe following details are based on the provided product information and clearly visible image text. This item is a professional-use makeup product from Alleyoop in the Plum Up shade.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Alleyoop\u003c\/li\u003e\n\u003cli\u003eProduct type: Eyeshadow and liner stick\u003c\/li\u003e\n\u003cli\u003eShade: Plum Up\u003c\/li\u003e\n\u003cli\u003eColor description: Shimmer plum\/amethyst tone\u003c\/li\u003e\n\u003cli\u003eFormula style: Creamy cream-to-powder eye stick\u003c\/li\u003e\n\u003cli\u003eUse areas: Eyelids and lash line\u003c\/li\u003e\n\u003cli\u003ePerformance claims provided: Waterproof, smudge-proof, crease-resistant, and long-wearing\u003c\/li\u003e\n\u003cli\u003eAdditional visible image text: Infused with nourishing jojoba oil\u003c\/li\u003e\n\u003cli\u003eFormula attributes provided: Vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eThis type of product is especially useful when speed and polish matter. Keep the look soft for everyday appointments or build intensity at the outer corner for a more dramatic, smoky effect.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse a brush for controlled blending when working close to the lash line.\u003c\/li\u003e\n\u003cli\u003eBlend with a fingertip for a quick, softened wash of color across the lid.\u003c\/li\u003e\n\u003cli\u003eLayer gradually to deepen the plum tone without overloading the lid.\u003c\/li\u003e\n\u003cli\u003ePair with cooler-toned makeup looks when a cohesive, amethyst-inspired finish is desired.\u003c\/li\u003e\n\u003cli\u003eUse as a compact option for travel kits or fast touch-up stations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alleyoop","offers":[{"title":"Default Title","offer_id":52513022443831,"sku":"PB-357664","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/alleyoop-11th-hour-plum-up-eyeshadow-and-liner-stick-pb-357664-1.jpg?v=1782144746","url":"https:\/\/purespadirect.com\/products\/alleyoop-11th-hour-plum-up-eyeshadow-and-liner-stick-pb-357664","provider":"Pure Spa Direct","version":"1.0","type":"link"}