{"product_id":"chromasilk-vivids-original-semi-permanent-direct-dye-smokey-silver-3-fl-oz-90-ml-86-grams-by-pravana","title":"Chromasilk Vivids, Original Semi-Permanent Direct Dye, Smokey Silver \/ 3 fl.oz. - 90 mL. - 86 grams by Pravana","description":"\u003cp class=\"drop-cap\"\u003ePravana ChromaSilk VIVIDS Direct Dye Hair Color. Pravana ChromaSilk VIVIDS delivers professional-grade, long-lasting vibrant color with exceptional shine and conditioning. This direct dye formula provides vivid, intense results without requiring a developer, making it a reliable choice for colorists seeking predictable, high-impact transformations. Designed specifically for professional salon use, it offers a smooth, creamy consistency that ensures even application and maximum color retention during the service.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eFor colorists seeking bold, uncompromising vibrancy, ChromaSilk VIVIDS offers a direct dye system built for professional precision. This formula balances intense pigment delivery with a smooth application texture and conditioning support that leaves hair feeling healthy. It is a core tool for creative color work and custom mixing in any busy salon environment.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides long-lasting, vibrant direct color for artistic services\u003c\/li\u003e\n\u003cli\u003eFormulated for professional use with no developer required\u003c\/li\u003e\n\u003cli\u003eDelivers a creamy, non-drip texture for precise application\u003c\/li\u003e\n\u003cli\u003eConditions hair during the color process for enhanced shine\u003c\/li\u003e\n\u003cli\u003eHighly mixable for custom pastel or bold shades\u003c\/li\u003e\n\u003cli\u003eTrusted by stylists for consistent, true-to-tone results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eColorists value the Pravana ChromaSilk VIVIDS line for its predictable performance and exceptional color payoff. The formula’s creamy consistency allows for smooth spreading and easy saturation, ensuring every strand is coated evenly for a flawless finish. Because it is a direct dye system, it offers a streamlined color service that is both efficient and creative, allowing stylists to spend less time worrying about complex mixing and more time delivering expressive, on-trend results.\u003c\/p\u003e\u003cp\u003eThis product supports a variety of service offerings, from full-head vibrant transformations to subtle color glossing and fashion streaks. Its conditioning properties help maintain hair health and shine, which is essential for client satisfaction and repeat visits. By keeping the application process simple and the results spectacular, ChromaSilk VIVIDS has become a staple on backbars for stylists who prioritize both artistry and efficiency.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eEvery application of Pravana ChromaSilk VIVIDS is designed to deliver a professional-grade experience for both the stylist and the client. These benefits translate directly into improved salon efficiency and consistently high-quality service outcomes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVibrant, long-lasting color results that impress clients and build loyalty\u003c\/li\u003e\n\u003cli\u003eNo developer required, reducing mixing time and simplifying the service\u003c\/li\u003e\n\u003cli\u003eCreamy, non-drip formula allows for controlled, accurate application techniques\u003c\/li\u003e\n\u003cli\u003eEnhances hair condition with added shine and a smooth feel after rinsing\u003c\/li\u003e\n\u003cli\u003eVersatile enough for full color, balayage, foiling, and fashion techniques\u003c\/li\u003e\n\u003cli\u003eHighly pigmented so a little product goes a long way per service\u003c\/li\u003e\n\u003cli\u003eConsistent color payoff ensures predictable results service after service\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eThe technical design of ChromaSilk VIVIDS focuses on giving stylists a reliable tool for creative expression. Each feature is engineered to improve the service flow and elevate the final visual outcome.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDirect dye technology deposits color directly onto the cuticle for maximum vibrancy\u003c\/li\u003e\n\u003cli\u003eSpecially formulated to resist fading for lasting wear over several shampoos\u003c\/li\u003e\n\u003cli\u003eSmooth cream base glides easily through hair without creating dripping or mess\u003c\/li\u003e\n\u003cli\u003eColor molecules are designed to lock onto the hair for intense, opaque coverage\u003c\/li\u003e\n\u003cli\u003eMixes perfectly with other VIVIDS shades for unlimited custom color creation\u003c\/li\u003e\n\u003cli\u003eDesigned specifically for professional salon services requiring true-to-tone results\u003c\/li\u003e\n\u003cli\u003ePackaged in a squeeze tube for easy dispensing and storage efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003ePravana ChromaSilk VIVIDS is a direct dye designed for pre-lightened or naturally light hair. The application process is straightforward and follows a standard professional color service workflow.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eShampoo the client’s hair with a clarifying shampoo, then towel dry completely to remove build-up.\u003c\/li\u003e\n\u003cli\u003eWear disposable gloves and prepare the service station with a mixing bowl, tint brush, and clips.\u003c\/li\u003e\n\u003cli\u003eSqueeze the desired amount of ChromaSilk VIVIDS color into a bowl and apply it evenly to dry, pre-lightened hair section by section using a tint brush.\u003c\/li\u003e\n\u003cli\u003eProcess the color for up to 30 minutes, depending on the desired intensity and shade.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water until the water runs clear, taking care not to shampoo the color out.\u003c\/li\u003e\n\u003cli\u003eCondition the hair with a moisturizing conditioner to lock in shine and close the cuticle.\u003c\/li\u003e\n\u003cli\u003eStyle as desired and advise the client on a suitable at-home care routine to prolong vibrancy.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis professional direct dye is manufactured by Pravana and is part of the ChromaSilk VIVIDS collection. The tube format ensures hygienic, efficient use in a full-service salon environment.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Pravana\u003c\/li\u003e\n\u003cli\u003eProduct Type: Direct dye hair color for professional use\u003c\/li\u003e\n\u003cli\u003eLine: ChromaSilk VIVIDS\u003c\/li\u003e\n\u003cli\u003eVolume: 3.04 fl oz (90 mL)\u003c\/li\u003e\n\u003cli\u003eApplication: Direct application to pre-lightened or light hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eGetting the most out of ChromaSilk VIVIDS requires a few practical habits in the salon. These tips will help you maintain product integrity and service quality.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlways cap the tube tightly after use to prevent the color from oxidizing and drying out.\u003c\/li\u003e\n\u003cli\u003ePerform a strand test before a full application to confirm the processing time and final tone for each client.\u003c\/li\u003e\n\u003cli\u003eStore tubes in a cool, dry place away from direct sunlight to preserve pigment potency.\u003c\/li\u003e\n\u003cli\u003eMix multiple VIVIDS shades to create bespoke colors and increase your salon's custom menu offerings.\u003c\/li\u003e\n\u003cli\u003eUse cool water for rinsing to help seal the cuticle and maximize color longevity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":52895912362295,"sku":"VO-307381","price":10.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/chromasilk-vivids-original-semi-permanent-direct-dye-smokey-silver-3-fl-oz-90-ml-86-grams-by-pravana-1.jpg?v=1787681370","url":"https:\/\/purespadirect.com\/products\/chromasilk-vivids-original-semi-permanent-direct-dye-smokey-silver-3-fl-oz-90-ml-86-grams-by-pravana","provider":"Pure Spa Direct","version":"1.0","type":"link"}