{"product_id":"colorcharm-permanent-color-vivid-darks-ruby-red-2-oz-57-grams-by-wella-vo-306665","title":"Colorcharm - Permanent Color - Vivid Darks \/ Ruby Red \/ 2 oz. - 57 Grams by Wella","description":"\u003cp class=\"drop-cap\"\u003eWella Colorcharm Vivid Darks Ruby Red Permanent Color. Bold color that breaks boundaries—this is what every salon professional needs when working with naturally dark hair. Wella Colorcharm Permanent Color in Ruby Red from the Vivid Darks collection delivers unmatched vibrancy without compromising hair health. Designed specifically for use on dark hair, this professional-grade formula lifts color up to 3–4 levels without the need for bleach, making it a powerful asset for colorists seeking drama, dimension, and reliability in a single tube.\u003c\/p\u003e\u003cp\u003eThis isn't just a vivid red—it's a rich, multidimensional Ruby Red that transforms dark strands into a glowing canvas of depth and intensity. Your clients will leave your chair with a luxurious tone that's evenly saturated from root to tip. Best of all, the formula is enriched with five essential lipids and a built-in metal purifier, meaning your work doesn't just look beautiful—it feels it, too.\u003c\/p\u003e\u003ch2\u003eProfessional Performance That Speaks for Itself\u003c\/h2\u003e\u003cp\u003eColorcharm Ruby Red was crafted with the salon professional in mind. Its powerful formulation achieves stunning, vibrant red on clients with naturally dark hair—without the typical compromises. It's the color that speaks your artistic language, providing the kind of high-impact finish that earns client loyalty and Instagram-worthy results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo bleach needed:\u003c\/strong\u003e Lifts 3–4 levels even on dark bases\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePermanent performance:\u003c\/strong\u003e Long-lasting saturation with superior fade resistance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal purifier built-in:\u003c\/strong\u003e Reduces the effects of metal ions in water, which can cause uneven color and breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 lipids infused:\u003c\/strong\u003e Softens and smooths hair during the coloring process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless tone distribution:\u003c\/strong\u003e Even, root-to-tip coverage for polished results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; clean:\u003c\/strong\u003e No parabens or phthalates—great for salons that prioritize clean beauty standards\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eMade for Salons, Formulated for Results\u003c\/h2\u003e\u003cp\u003eYour clients don't want basic. They crave bold color that turns heads and keeps its brilliance long after they've left your chair. With Ruby Red from the Vivid Darks series, you're not just offering them a color—you're giving them an experience. Whether your client is looking to tap into their edgy side or warm up their look with something fierce, this shade delivers eye-catching, high-performance results you can trust every time.\u003c\/p\u003e\u003cp\u003eAnd because this formula is designed with professional use in mind, you get a product that performs predictably and reliably in every service. Less guesswork, more consistent excellence. It's ideal for all-over color, accents, or vibrant balayage effects on a darker base. Pair it with your artistic instincts, and it becomes a colorist's secret weapon.\u003c\/p\u003e\u003ch2\u003ePerfect for Trend-Forward Salons\u003c\/h2\u003e\u003cp\u003eColor trends come and go—but a truly brilliant red never fades out of fashion. Ruby Red is a shade that gives your clients the power to express themselves unapologetically. It works exceptionally well on dark brunettes and black hair, delivering that bold pop without the need to pre-lighten, making your service faster and more efficient. Time-saving and results-driven? Yes, please.\u003c\/p\u003e\u003cp\u003eThis shade complements a wide range of skin tones and plays beautifully with layered fashion colors, making it perfect for clients who want dimensional looks. And since it's a permanent color, they won't have to worry about quick fading or constant touch-ups. When they look great, your reputation grows.\u003c\/p\u003e\u003ch2\u003eClient Care, Elevated\u003c\/h2\u003e\u003cp\u003eWhat good is a bold color if it sacrifices the health of the hair? Wella Colorcharm's built-in metal purifier and nourishing lipid blend mean that you don't have to compromise. After coloring, clients will notice their hair feels as soft and healthy as it looks—an important detail for repeat business and word-of-mouth referrals.\u003c\/p\u003e\u003cp\u003ePost-service, recommend professional-grade aftercare to maintain the vibrancy and softness. Offer Ruby Red as part of a total transformation package, or retail the formula to those clients who love to DIY touch-ups in between services. It's a profitable retail opportunity as much as it is a trusted in-salon tool.\u003c\/p\u003e\u003ch2\u003eWhy Pros Keep It Stocked\u003c\/h2\u003e\u003cp\u003eWella Colorcharm Vivid Darks is not just another hair color—it's a solution to a common salon challenge: creating rich, bright color on dark bases without compromising integrity or spending extra time on lightening. Ruby Red is always ready to deliver jaw-dropping vibrancy that fits into a wide range of services.\u003c\/p\u003e\u003cp\u003eWhether you're running a high-volume salon or a boutique color studio, this is one of those shades you want on-hand year-round. It satisfies the bold trendsetters, the seasonal changers, and the deep color lovers. It's versatile, effective, and earns its shelf space.\u003c\/p\u003e\u003cp\u003eLet your color services stand out with Wella Colorcharm Vivid Darks Ruby Red—because every salon deserves a shade that works as hard as you do.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50874109362487,"sku":"VO-306665","price":6.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/colorcharm-permanent-color-vivid-darks-ruby-red-2-oz-57-grams-by-wella-vo-306665-1.jpg?v=1753373210","url":"https:\/\/purespadirect.com\/products\/colorcharm-permanent-color-vivid-darks-ruby-red-2-oz-57-grams-by-wella-vo-306665","provider":"Pure Spa Direct","version":"1.0","type":"link"}