{"product_id":"joico-lumishine-demi-permanent-liquid-color-5m-5-037-mocha-light-brown-2-oz-ux-227769","title":"Joico LumiShine Demi Permanent Liquid Color - 5M (5.037) - Mocha Light Brown \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eRich mocha tones and luminous shine make Joico LumiShine Demi-Permanent Liquid Color in 5M (5.037) Mocha Light Brown a practical choice for professional color services. This ammonia-free, pH-balanced liquid color is formulated for deposit-only applications, giving stylists a versatile option for refreshing color, glazing, glossing, and blending gray. With nourishing protection and a formula designed for predictable results, it brings together beautiful color and hair-focused care in one professional system.\u003c\/p\u003e\u003ch2\u003eAt a Glance\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 5M (5.037) Mocha Light Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor type:\u003c\/strong\u003e Demi-permanent, deposit-only liquid hair color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Ammonia-free and pH-balanced\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine:\u003c\/strong\u003e Delivers up to 2X the shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional versatility:\u003c\/strong\u003e Designed for color correction, glazing, glossing, and gray blending\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 2 fl. oz.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eRich Mocha Color With Beautiful Shine\u003c\/h2\u003e\u003cp\u003eJoico LumiShine 5M Mocha Light Brown gives professional colorists a warm, sophisticated brown shade for clients seeking mocha-inspired color. Whether incorporated into a color refresh or used as part of a glossing service, this demi-permanent liquid color supports a polished finish with the added appeal of enhanced shine.\u003c\/p\u003e\u003cp\u003eThe LumiShine system is designed to deliver predictable color results while providing up to twice the shine. For stylists, that combination makes it a valuable option when a client's color goals include both tonal refinement and a glossy, well-maintained appearance.\u003c\/p\u003e\u003ch2\u003eFeatures \u0026amp; Professional Benefits\u003c\/h2\u003e\u003cp\u003eBeyond its color-depositing function, LumiShine is formulated with hair condition and professional application in mind. Its combination of shine, moisture-focused care, and convenient liquid consistency makes it relevant to several common salon color services.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle deposit-only color:\u003c\/strong\u003e Provides a demi-permanent coloring option for services focused on adding or refining tone rather than lifting natural hair color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 2X the shine:\u003c\/strong\u003e Adds a shine-focused benefit to color services, especially when clients want their existing color to look refreshed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReplenishing and strengthening benefits:\u003c\/strong\u003e The formula is described as providing 100% replenished and restrengthened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture and softness:\u003c\/strong\u003e Nourishing protection helps seal in moisture, softness, and shine for up to 30 shampoos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-free formulation:\u003c\/strong\u003e Offers an ammonia-free choice within a professional demi-permanent color service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH-balanced formula:\u003c\/strong\u003e Combines color deposition with the conditioning-focused characteristics of the LumiShine system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrip-free application consistency:\u003c\/strong\u003e The liquid formula has an ideal viscosity for bottle application, helping stylists work with controlled product placement.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eProfessional Applications\u003c\/h2\u003e\u003cp\u003eOne of the advantages of Joico LumiShine Demi-Permanent Liquid Color is its versatility across professional color services. Stylists can consider the 5M Mocha Light Brown shade when planning a service that calls for deposit-only brown color with a mocha tonal direction.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor refreshing:\u003c\/strong\u003e Refresh the appearance of existing brown hair color with a mocha-inspired shade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlazing:\u003c\/strong\u003e Incorporate demi-permanent color into glazing services where tonal refinement and shine are priorities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlossing:\u003c\/strong\u003e Offer a shine-focused color service without relying on a permanent color formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGray blending:\u003c\/strong\u003e Use the system's gray-blending capabilities in appropriate professional color services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor correction:\u003c\/strong\u003e Incorporate the shade into suitable deposit-only corrective color work.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThese applications make LumiShine useful for colorists who want flexibility when addressing different client goals. The final shade selection and service approach should be based on the client's existing hair color, condition, and desired result.\u003c\/p\u003e\u003ch2\u003eDesigned for Professional Bottle Application\u003c\/h2\u003e\u003cp\u003eThe liquid consistency of LumiShine is an important practical detail for busy salon colorists. Its viscosity is designed for drip-free bottle application, offering a convenient format for professionals who prefer liquid color during appropriate glazing, glossing, and color-depositing services.\u003c\/p\u003e\u003cp\u003eFor mixing, development, and processing, follow Joico's current instructions for the LumiShine Demi-Permanent Liquid Color system. Professional color services should be performed according to the manufacturer's directions.\u003c\/p\u003e\u003ch2\u003eSpecifications \u0026amp; Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Joico\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct line:\u003c\/strong\u003e LumiShine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Demi-Permanent Liquid Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade name:\u003c\/strong\u003e Mocha Light Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade code:\u003c\/strong\u003e 5M (5.037)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor category:\u003c\/strong\u003e Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor action:\u003c\/strong\u003e Deposit only\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula characteristics:\u003c\/strong\u003e Ammonia-free, pH-balanced\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication format:\u003c\/strong\u003e Liquid color designed for bottle application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e 2 fl. oz.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eChoosing Mocha Light Brown for Your Color Services\u003c\/h2\u003e\u003cp\u003eShade selection is an essential part of professional color planning. Joico LumiShine 5M Mocha Light Brown is worth considering when a client wants a mocha-toned light brown result, a refreshed brown color appearance, or a deposit-only glossing service with added shine.\u003c\/p\u003e\u003cp\u003eBecause the formula is designed for deposit rather than lift, stylists should evaluate the starting hair level and existing tones before selecting this shade. This helps keep the service aligned with the client's color goals and the intended purpose of the demi-permanent system.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53437844193591,"sku":"UX-227769","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/joico-lumishine-demi-permanent-liquid-color-5m-5-037-mocha-light-brown-2-oz-ux-227769-1.jpg?v=1793264101","url":"https:\/\/purespadirect.com\/products\/joico-lumishine-demi-permanent-liquid-color-5m-5-037-mocha-light-brown-2-oz-ux-227769","provider":"Pure Spa Direct","version":"1.0","type":"link"}