{"product_id":"joico-lumishine-demi-permanent-liquid-color-7m-7-037-mocha-medium-blonde-2-oz-ux-227772","title":"Joico LumiShine Demi Permanent Liquid Color - 7M (7.037) - Mocha Medium Blonde \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eBeautiful, dimensional hair color begins with a formula that gives professionals control over tone, shine, and the finished look. Joico LumiShine Demi-Permanent Liquid Color in 7M (7.037) Mocha Medium Blonde is an ammonia-free, deposit-only liquid color designed for professional glazing, glossing, color correction, and gray blending. Its pH-balanced formula delivers up to 2X the shine while providing nourishing protection that helps seal in moisture, softness, and shine for up to 30 shampoos. A practical choice for salon colorists who want versatile demi-permanent color with a polished, luminous finish.\u003c\/p\u003e\u003ch2\u003eAt a Glance\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Joico\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e 7M (7.037) – Mocha Medium Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Ammonia-free, pH-balanced, deposit-only demi-permanent liquid hair color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine:\u003c\/strong\u003e Delivers up to 2X the shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional versatility:\u003c\/strong\u003e Designed for correcting, glazing, glossing, and blending gray hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 2 fl. oz. (60 mL)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures \u0026amp; Professional Benefits\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eRich mocha color with professional flexibility.\u003c\/strong\u003e The 7M Mocha Medium Blonde shade offers salon colorists a medium-blonde mocha option for services where controlled color deposit and tonal refinement are the priorities. As part of Joico's LumiShine demi-permanent liquid color range, this shade provides an option for enhancing existing color without relying on a permanent hair color service.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShine that complements beautiful color.\u003c\/strong\u003e LumiShine is formulated to deliver up to twice the shine, making it especially relevant for glossing and glazing services. Whether refreshing a client's existing shade or refining a salon color result, the formula combines color deposit with an emphasis on a luminous finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConditioning benefits beyond color.\u003c\/strong\u003e The supplied LumiShine product information describes 100% replenished and restrengthened hair, along with nourishing protection intended to seal in moisture, softness, and shine for up to 30 shampoos. These features make the formula appealing to professionals looking for color services that also emphasize the cosmetic look and feel of the hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLiquid consistency for bottle application.\u003c\/strong\u003e The formula features an ideal viscosity for drip-free bottle application. For salon professionals who prefer working with liquid color, this characteristic supports controlled handling during color services without requiring a cream-color format.\u003c\/p\u003e\u003ch2\u003eProfessional Applications\u003c\/h2\u003e\u003cp\u003eJoico LumiShine Demi-Permanent Liquid Color offers flexibility across several common salon color services. Its deposit-only design makes it relevant when a colorist wants to adjust or enhance tone rather than use permanent color for every appointment.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor glazing:\u003c\/strong\u003e Add a mocha medium-blonde tonal effect while emphasizing shine and cosmetic finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlossing services:\u003c\/strong\u003e Refresh the appearance of existing hair color with a deposit-only formula designed for added shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor correction:\u003c\/strong\u003e Incorporate demi-permanent color into appropriate professional tonal correction services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGray blending:\u003c\/strong\u003e Use as part of salon services intended to blend the appearance of gray hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor refreshing:\u003c\/strong\u003e Consider this shade when an existing medium-blonde color needs a mocha tonal refresh.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe specific color result will depend on the client's starting hair color, condition, and professional color formulation. Selecting the appropriate shade and service approach remains an important part of achieving the desired outcome.\u003c\/p\u003e\u003ch2\u003eSpecifications \u0026amp; Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufacturer brand:\u003c\/strong\u003e Joico\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct line:\u003c\/strong\u003e LumiShine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Demi-permanent liquid hair color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade name:\u003c\/strong\u003e Mocha Medium Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade code:\u003c\/strong\u003e 7M (7.037)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet contents:\u003c\/strong\u003e 2 fl. oz. \/ 60 mL\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor action:\u003c\/strong\u003e Deposit only\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula characteristics:\u003c\/strong\u003e Ammonia-free and pH-balanced\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication format:\u003c\/strong\u003e Liquid consistency formulated for drip-free bottle application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePractical Buying Considerations\u003c\/h2\u003e\u003cp\u003eWhen stocking professional hair color, shade identification matters just as much as the formula. The 7M (7.037) designation identifies the Mocha Medium Blonde option in the LumiShine range, making it important to verify the shade code when selecting color for a client's service.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging verification:\u003c\/strong\u003e The supplied product name identifies 7M (7.037) Mocha Medium Blonde, while the accompanying product image shows 7NB (7.072) Natural Beige Medium Blonde. These are different shade designations, so confirm the bottle label and ordered variant before use.\u003c\/p\u003e\u003cp\u003eProfessionals should also follow Joico's current instructions for the selected shade, including the appropriate activator, mixing requirements, application method, and processing time. These technical details should be verified rather than inferred from the product's liquid format.\u003c\/p\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMatch the shade to the color objective.\u003c\/strong\u003e When planning a gloss, glaze, or gray-blending service, consider the client's starting level, existing tone, and desired result before choosing Mocha Medium Blonde.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKeep shade codes visible in your color inventory.\u003c\/strong\u003e Organizing professional liquid color by shade designation makes it easier to distinguish closely related blonde options, especially when multiple LumiShine shades are stocked together.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53437844357431,"sku":"UX-227772","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/joico-lumishine-demi-permanent-liquid-color-7m-7-037-mocha-medium-blonde-2-oz-ux-227772-1.jpg?v=1793264131","url":"https:\/\/purespadirect.com\/products\/joico-lumishine-demi-permanent-liquid-color-7m-7-037-mocha-medium-blonde-2-oz-ux-227772","provider":"Pure Spa Direct","version":"1.0","type":"link"}