{"product_id":"joico-lumishine-swatch-insert-ux-227774","title":"Joico Lumishine Swatch Insert","description":"\u003cp class=\"drop-cap\"\u003eChoosing the right hair color starts with seeing the shade, not just reading its name. The Joico LumiShine Demi Liquid AG\/M Swatch Insert gives professional colorists a visual reference for comparing Ash Gold and Mocha shades within the Joico LumiShine Demi Liquid hair color collection. Featuring actual hair swatches in blonde and brunette tones, this practical salon reference helps stylists evaluate shade differences and communicate color options more clearly during client consultations.\u003c\/p\u003e\u003ch2\u003eAt a Glance\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Joico\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Professional hair color swatch insert\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor family:\u003c\/strong\u003e AG\/M (Ash Gold\/Mocha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade range:\u003c\/strong\u003e Levels 4 through 10, including blonde and brunette options\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwatch format:\u003c\/strong\u003e Individual hair samples with corresponding shade identification\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned for:\u003c\/strong\u003e Joico LumiShine Demi Liquid hair color consultations and shade selection\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eVisual Color Selection for Professional Stylists\u003c\/h2\u003e\u003cp\u003eHair color terminology is useful, but a physical swatch offers something a shade number alone cannot: a visual representation of the tone. The Joico LumiShine AG\/M Swatch Insert brings together professionally crafted hair samples that allow colorists to compare lightness, depth, and tonal direction across a coordinated selection of shades.\u003c\/p\u003e\u003cp\u003eThe insert features lighter ash-gold blonde options alongside deeper mocha brunette shades. This makes it particularly useful when discussing whether a client prefers a cooler-looking blonde, a softer brunette, or a richer, deeper brown. Having the shades arranged together creates an accessible reference for narrowing down color preferences before selecting a formula.\u003c\/p\u003e\u003ch2\u003eFeatured Shade Selection\u003c\/h2\u003e\u003cp\u003eThe AG\/M insert displays seven labeled shades from the Joico LumiShine Demi Liquid collection:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e10AG (10.83):\u003c\/strong\u003e Ash Gold Lightest Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9AG (9.83):\u003c\/strong\u003e Ash Gold Light Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7AG (7.83):\u003c\/strong\u003e Ash Gold Medium Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7M (7.037):\u003c\/strong\u003e Mocha Medium Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6M (6.037):\u003c\/strong\u003e Mocha Dark Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5M (5.037):\u003c\/strong\u003e Mocha Light Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4M (4.037):\u003c\/strong\u003e Mocha Medium Brown\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThese labeled swatches make it convenient to identify a shade by both its descriptive name and professional color code. Colorists can compare neighboring levels while discussing the desired finished appearance with clients.\u003c\/p\u003e\u003ch2\u003eFeatures \u0026amp; Professional Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical hair swatches:\u003c\/strong\u003e Provide a tangible visual reference for evaluating different color tones instead of relying exclusively on printed shade representations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganized shade progression:\u003c\/strong\u003e Groups lighter blonde and deeper brunette options in a single insert for convenient side-by-side comparison.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClearly identified colors:\u003c\/strong\u003e Displays shade names and numerical codes to support accurate shade identification.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDedicated color-system reference:\u003c\/strong\u003e Focuses specifically on the Ash Gold and Mocha selections within the Joico LumiShine Demi Liquid range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsultation-friendly presentation:\u003c\/strong\u003e Gives stylists a practical way to show clients differences between closely related tones.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eProfessional Salon Applications\u003c\/h2\u003e\u003cp\u003eThis swatch insert is a useful reference for salon color stations and consultation areas where Joico LumiShine Demi Liquid shades are discussed or selected. Stylists can present individual hair samples to help clients express preferences for lighter, darker, cooler, or more neutral-looking color options.\u003c\/p\u003e\u003cp\u003eThe insert also supports professional color planning by keeping shade codes and visual references together. While a swatch provides a helpful indication of the intended shade, actual color results depend on factors such as the client's starting hair color, condition, and the manufacturer's recommended application process.\u003c\/p\u003e\u003ch2\u003eSpecifications \u0026amp; Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e Joico LumiShine Swatch Insert\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e LumiShine Demi Liquid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade grouping:\u003c\/strong\u003e AG\/M — Ash Gold\/Mocha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisible shades:\u003c\/strong\u003e 10AG, 9AG, 7AG, 7M, 6M, 5M, and 4M\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Swatch insert card with attached hair color samples\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntended users:\u003c\/strong\u003e Professional hairstylists, salon colorists, and hair color consultation specialists\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePractical Buying Considerations\u003c\/h2\u003e\u003cp\u003eThe AG\/M designation identifies this insert as a specific shade grouping rather than a complete LumiShine color chart. For salons using multiple LumiShine shade families, selecting the appropriate swatch inserts allows colorists to reference the color groups relevant to their services.\u003c\/p\u003e\u003cp\u003eThis item is a \u003cstrong\u003ehair color swatch reference\u003c\/strong\u003e, not a liquid hair color product. It is intended to support visual shade comparison and professional consultation rather than provide a color application.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53437844422967,"sku":"UX-227774","price":0.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/joico-lumishine-swatch-insert-ux-227774-1.jpg?v=1793235016","url":"https:\/\/purespadirect.com\/products\/joico-lumishine-swatch-insert-ux-227774","provider":"Pure Spa Direct","version":"1.0","type":"link"}