{"product_id":"lumishine-permanent-creme-color-5nv-5-02-natural-violet-light-brown-2-5-oz-by-joico-ux-226087","title":"LumiShine Permanent Creme Color - 5NV (5.02) - Natural Violet Light Brown \/ 2.5 oz. by Joico","description":"\u003cp class=\"drop-cap\"\u003e\u003ca href=\"\/pages\/search-results-page?q=LumiShine%20Permanent%20Creme%20Color\"\u003eJoico LumiShine Permanent Creme Color\u003c\/a\u003e - 5NV (5.02) - Natural Violet Light Brown. When vibrant, healthy-looking hair color is the goal, professionals need a color system that not only delivers stunning results but also supports hair integrity. \u003ca href=\"\/pages\/search-results-page?q=LumiShine%20Permanent%20Creme%20Color\"\u003eJoico LumiShine Permanent Creme Color\u003c\/a\u003e goes beyond simple coverage—this advanced system transforms and nourishes the hair with each application. It's the high-performance solution your salon has been waiting for, delivering radiant results and reliable outcomes, all while leaving hair visibly healthier after coloring.\u003c\/p\u003e\n\n\u003ch2\u003eTransformative Shine and Strength\u003c\/h2\u003e\n\u003cp\u003eLumiShine is more than just a color—it’s a complete hair rejuvenation experience. Thanks to Joico's groundbreaking ArgiPlex Technology, this creme color penetrates deep into the hair shaft to restore vitality from within. The result is not only a brilliant, fade-resistant color but hair that looks and feels dramatically stronger and shinier. Your clients will notice the difference immediately—hair is visibly restrengthened, feels healthier, and gleams with up to twice the shine of untreated, damaged hair.\u003c\/p\u003e\n\n\u003cp\u003eThis isn’t a temporary glow-up either. The nourishing protection of LumiShine seals in softness, shine, and moisture for up to 30 shampoos—providing long-lasting satisfaction for both you and your clients. With reduced breakage and 100% replenishment, even the most damaged strands are transformed into lustrous, touchable locks. When used with Joico's K-PAK Color Therapy™ Shampoo and Conditioner, the results are enhanced even further, maximizing both color longevity and hair health.\u003c\/p\u003e\n\n\u003ch2\u003eSimplified Professional Application\u003c\/h2\u003e\n\u003cp\u003eLumiShine was built with the professional in mind. The system streamlines the color process into three intuitive steps: consultation, formulation, and application. The balanced, intermixable shade portfolio ensures predictable outcomes every time—whether you’re covering gray, lifting tones, or crafting custom blends. Color formulation becomes a confidence-driven process, not a guessing game.\u003c\/p\u003e\n\n\u003cp\u003eWith LumiShine, you're not just mixing color; you're sculpting shine, rebuilding structure, and creating a professional experience that sets your salon apart. The range's full spectrum of shades is thoughtfully pre-blended, meaning you can go straight from the tube (or bottle) to application with ease, saving precious time during appointments and reducing the need for remixing or adjustments.\u003c\/p\u003e\n\n\u003ch2\u003eClient Experience Elevated\u003c\/h2\u003e\n\u003cp\u003eColor services can often come with a sensory downside—overpowering ammonia smells and client discomfort. Not with LumiShine. Joico’s Fresh Fragrance Technology neutralizes the harsh scent of ammonia, replacing it with a calming aroma of bergamot, iris, and sandalwood. This sensory shift turns what is often a routine task into a soothing, spa-like moment for your client. It’s a subtle touch that elevates your service and builds loyalty.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Professionals Choose LumiShine\u003c\/h2\u003e\n\u003cp\u003eJoico LumiShine isn’t just another permanent hair color—it’s a complete color care system developed for high-performance salons that prioritize both result and reputation. Whether you’re dealing with color corrections, compromised hair, or simply aiming for that unforgettable high-gloss finish, LumiShine delivers with confidence and consistency.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBreakthrough ArgiPlex Technology restores and protects hair integrity\u003c\/li\u003e\n  \u003cli\u003eDelivers up to 2X the shine compared to untreated, damaged hair\u003c\/li\u003e\n  \u003cli\u003eReduces breakage and restores 100% of hair’s strength when paired with K-PAK Color Therapy\u003c\/li\u003e\n  \u003cli\u003eLocks in softness, moisture, and brilliance for up to 30 shampoos\u003c\/li\u003e\n  \u003cli\u003eStreamlined, three-step professional application system\u003c\/li\u003e\n  \u003cli\u003eIntermixable, pre-balanced shades simplify color creation\u003c\/li\u003e\n  \u003cli\u003eStraight-from-the-tube or bottle application saves time and improves efficiency\u003c\/li\u003e\n  \u003cli\u003eFresh Fragrance Technology improves client comfort and reduces chemical odor\u003c\/li\u003e\n  \u003cli\u003ePerfect for all hair types, textures, and service needs—from root touch-ups to complete transformations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIdeal for Salon Professionals and Client Retail\u003c\/h2\u003e\n\u003cp\u003eLumiShine is designed with versatility in mind. Whether you’re a color specialist, a busy stylist, or a spa that offers occasional hair services, this line adapts to your workflow. The user-friendly application and consistent results make it a favorite for time-strapped professionals, while the luxurious results keep clients coming back. It also makes an excellent upsell opportunity in your retail section—clients who want vibrant, long-lasting color will value a professional-grade color system for their at-home touch-ups or maintenance services under your guidance.\u003c\/p\u003e\n\n\u003ch2\u003eThe Bottom Line for Your Business\u003c\/h2\u003e\n\u003cp\u003eEvery professional knows that repeat clients and strong word-of-mouth come from delivering results that wow. With Joico LumiShine, you're not just offering color—you’re offering a transformative experience backed by innovation, comfort, and results your clients can see and feel. From the first rinse to the 30th shampoo, LumiShine stands up to the demands of professional work while elevating your reputation as a trusted expert in hair color excellence.\u003c\/p\u003e\n\n\u003cp\u003eExplore the entire range of Joico LumiShine shades and start providing the kind of color that earns compliments, referrals, and long-term client loyalty. For stylists who want beauty with substance, this is your go-to color system.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50881548714295,"sku":"UX-226087","price":10.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/UX-226087.jpg?v=1753549857","url":"https:\/\/purespadirect.com\/products\/lumishine-permanent-creme-color-5nv-5-02-natural-violet-light-brown-2-5-oz-by-joico-ux-226087","provider":"Pure Spa Direct","version":"1.0","type":"link"}