{"product_id":"pure-light-power-lightener-32-oz-906-grams-by-pravana-vo-307143","title":"Pure Light Power Lightener \/ 32 oz. - 906 grams by Pravana","description":"\u003cp class=\"drop-cap\"\u003ePravana Pure Light Power Lightener. Achieve precise, controlled lifting with Pravana Pure Light Power Lightener, a professional-grade micro-capsule formula engineered for up to 7 levels of lift. This high-performance powder lightener delivers consistent, reliable results while helping maintain the integrity of the hair fiber. Ideal for highlighting, balayage, and full-head lightening, it provides the control and power professional colorists demand for flawless blonde transformations.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eThis professional lightener is formulated to meet the rigorous demands of salon color services. Its unique micro-capsule technology ensures predictable lift and easy mixing, making it a versatile staple for any backbar.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDelivers up to 7 levels of lift for maximum blonde potential\u003c\/li\u003e\n\u003cli\u003eMicro-capsule powder formula for consistent, controlled lightening\u003c\/li\u003e\n\u003cli\u003eVersatile enough for on-scalp and off-scalp application techniques\u003c\/li\u003e\n\u003cli\u003eIdeal for creating smooth, even lift without excessive swelling\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula designed for salon-exclusive use\u003c\/li\u003e\n\u003cli\u003eLarge 32 oz. (906g) size offers excellent backbar value\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003ePravana Pure Light Power Lightener stands out in professional settings because it offers a perfect balance of lifting power and control. Colorists appreciate the predictable performance that allows them to confidently achieve high-lift blondes while managing the hair's condition. The powder's smooth consistency makes it easy to work with, reducing drag and ensuring even saturation throughout the application process.\u003c\/p\u003e\u003cp\u003eThis lightener is formulated with innovative micro-encapsulation technology designed to protect the cuticle during the lifting process. This results in a softer, more manageable feel post-service, which is crucial for successful toning and glossing applications. For salons looking to streamline their lightening services, this product offers the reliability and performance needed to consistently deliver beautiful blonde results.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eWhen you incorporate this lightener into your professional color menu, you're choosing a product that prioritizes both performance and client comfort. Its advanced formula supports a wide range of lightening services, from subtle highlights to dramatic blonde transformations.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e**Predictable Lifting Action:** Achieve consistent, reliable lift up to 7 levels to ensure your final color results match your intended vision.\u003c\/li\u003e\n\u003cli\u003e**Versatile Application:** Designed for both on-scalp and off-scalp techniques, making it suitable for foils, balayage, and freehand painting.\u003c\/li\u003e\n\u003cli\u003e**Micro-Capsule Technology:** The unique powder formulation helps control the release of lifting agents for a more uniform lightening process.\u003c\/li\u003e\n\u003cli\u003e**Reduced Hair Swelling:** Engineered to minimize excessive swelling, helping to maintain the hair's natural structure and integrity.\u003c\/li\u003e\n\u003cli\u003e**Excellent Mixing Consistency:** Powder blends easily with developer to create a smooth, creamy, and non-drip mixture that stays where you place it.\u003c\/li\u003e\n\u003cli\u003e**Efficient Backbar Value:** Large 32-ounce packaging ensures you have plenty of product on hand for multiple daily services.\u003c\/li\u003e\n\u003cli\u003e**Proven Performance:** A trusted choice among colorists for achieving beautiful, long-lasting blonde results in professional environments.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eUnderstanding the specific features of this lightener helps you determine the best applications for your salon. The technical aspects of the formula directly impact how it performs on various hair types and textures.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e**Powder Formulation:** Allows for customizable mixing ratios to achieve the perfect consistency and lift speed for each client's specific needs.\u003c\/li\u003e\n\u003cli\u003e**Up to 7 Levels of Lift:** A powerful lightening capability that allows you to take dark hair to pale blonde in a single service when used correctly.\u003c\/li\u003e\n\u003cli\u003e**Salon-Exclusive Professional Grade:** Formulated specifically for licensed cosmetologists, ensuring you have access to high-strength ingredients not available to the general public.\u003c\/li\u003e\n\u003cli\u003e**Large Professional Size (32 oz \/ 906g):** Bulk packaging designed to meet the high-volume demands of a busy salon backbar.\u003c\/li\u003e\n\u003cli\u003e**Compatible with Professional Developers:** Designed to be mixed with standard volume developers to control the speed and intensity of the lift.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eTo achieve optimal results, mix the powder with the appropriate volume developer according to the desired lift and application technique. Always perform a strand test prior to full application to gauge processing time and final color results.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMix Pravana Pure Light Power Lightener with the chosen volume developer in a non-metallic bowl until a smooth, creamy consistency is achieved.\u003c\/li\u003e\n\u003cli\u003eEvenly apply the mixture to the selected hair sections using your preferred application technique, such as foiling, balayage, or freehand painting.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer's instructions, monitoring the hair regularly to achieve the desired level of lift.\u003c\/li\u003e\n\u003cli\u003eOnce the target lift is reached, rinse thoroughly with warm water and shampoo.\u003c\/li\u003e\n\u003cli\u003eFollow with the appropriate conditioner or treatment to replenish moisture and smooth the cuticle.\u003c\/li\u003e\n\u003cli\u003eProceed with toning or glossing as needed to finish the blonde service.\u003c\/li\u003e\n\u003cli\u003eAlways follow up with proper post-color care recommendations for your client to maintain their new shade.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis lightener is a professional-grade product manufactured by Pravana, designed exclusively for use in salon environments. It comes in a large, resealable tub to preserve freshness and ensure easy access during services.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Pravana\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Professional Powder Lightener\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 32 oz. (906g)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift Capability:\u003c\/strong\u003e Up to 7 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Professional Use Only\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eGetting the most out of this professional lightener comes down to technique and preparation. Consider these practical operational suggestions for your salon services.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor optimal control in balayage techniques, mix the powder to a thicker, paste-like consistency to ensure it stays in place during the painting process.\u003c\/li\u003e\n\u003cli\u003eAdjust your developer strength based on the client's current hair porosity and desired level of lift to prevent over-processing.\u003c\/li\u003e\n\u003cli\u003eAlways use a professional plastic applicator or tint brush for even application and to avoid contamination of the bulk powder supply.\u003c\/li\u003e\n\u003cli\u003eIf you are lifting hair that has been previously colored, apply the lightener to the most resistant areas first for more uniform lift.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":52871721419063,"sku":"VO-307143","price":61.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/pure-light-power-lightener-32-oz-906-grams-by-pravana-vo-307143-1.jpg?v=1787245598","url":"https:\/\/purespadirect.com\/products\/pure-light-power-lightener-32-oz-906-grams-by-pravana-vo-307143","provider":"Pure Spa Direct","version":"1.0","type":"link"}