{"product_id":"wella-color-charm-permanent-liquid-haircolor-10gv-1036-honey-blonde-1-4-oz-ux-223065","title":"Wella Color Charm Permanent Liquid Haircolor - 10GV\/1036 Honey Blonde \/ 1.4 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Color Charm Permanent Liquid Haircolor - 10GV\/1036 Honey Blonde \/ 1.4 oz. Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant. Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.\u003cbr\u003e\u003cbr\u003eWella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.\u003cbr\u003e\u003c\/p\u003e\u003ch2\u003eChoose Liquid Color For Quick, Full-Head Services, Easy Bottle Application And Reliable Results\u003c\/h2\u003e\u003ch2\u003eDetails:\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVibrant, long-lasting, fade resistant results with Liquifuse™ technology\u003c\/li\u003e\n\u003cli\u003eExcellent gray coverage covers the most resistant grays\u003c\/li\u003e\n\u003cli\u003eGentle floral fragrance\u003c\/li\u003e\n\u003cli\u003eDeep conditioning\u003c\/li\u003e\n\u003cli\u003eEconomical 1:2 mix ratio\u003c\/li\u003e\n\u003cli\u003eVibrant palette without boundaries in neutral, ash, gold, warm and red shades\u003c\/li\u003e\n\u003cli\u003eUp to 60% more conditioning than the leading competitor\u003c\/li\u003e\n\u003cli\u003eUp to 43% more shine (vs. untreated hair)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eMix Ratio:\u003c\/b\u003e\u003cbr\u003e1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eTips For Achieving Optimum Coverage On Gray Hair:\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eSelect a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/li\u003e\n\u003cli\u003eShades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/li\u003e\n\u003cli\u003eMix with 20 Volume Well Color Charm Developer\u003c\/li\u003e\n\u003cli\u003eApply generously starting at the area with highest percentage of gray or most resistant.\u003c\/li\u003e\n\u003cli\u003eProcess for 30 minute, extend to 45 minutes if needed.\u003c\/li\u003e\n\u003cli\u003eFor better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47824231498039,"sku":"UX-223065","price":5.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-color-charm-permanent-liquid-haircolor-10gv-1036-honey-blonde-1-4-oz-ux-223065-1_f1c7d383-d6bf-4427-8a25-fd0a602793bf.jpg?v=1714765082","url":"https:\/\/purespadirect.com\/products\/wella-color-charm-permanent-liquid-haircolor-10gv-1036-honey-blonde-1-4-oz-ux-223065","provider":"Pure Spa Direct","version":"1.0","type":"link"}