{"product_id":"wella-color-touch-developer-emulsion-13-volume-4-33-8-oz-pb-357613","title":"Wella Color Touch Developer Emulsion 13 Volume (4%) \/ 33.8 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals Color Touch 4% 13 Vol. Developer 1L. Achieve precise demi-permanent color results with Wella Professionals Color Touch 4% 13 Vol. Developer. This 1-liter bottle delivers consistent, reliable activation for Wella Color Touch shades, ensuring even saturation and long-lasting vibrancy. Designed for professional use, this developer unlocks the full potential of ammonia-free color services while maintaining the integrity of the hair structure.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eFor stylists who demand performance without compromise, this developer provides the ideal oxidation level for gentle, beautiful results. It is engineered to work seamlessly with Color Touch formulas, offering a professional-grade foundation for a wide range of services.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrecisely calibrated 4% (13 Vol.) strength for demi-permanent applications.\u003c\/li\u003e\n\u003cli\u003eLarge 1-liter format supports high-volume salon backbar usage.\u003c\/li\u003e\n\u003cli\u003eEnsures even color development for natural-looking, multi-dimensional results.\u003c\/li\u003e\n\u003cli\u003eSupports ammonia-free formulations that respect the hair cuticle.\u003c\/li\u003e\n\u003cli\u003eProfessional-only product for licensed stylists and colorists.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eProfessional colorists rely on Wella Developers to deliver predictable, salon-safe outcomes. This 4% formulation is specifically matched to Color Touch shades, providing the exact oxidation needed to lift the cuticle just enough for pigment deposit without causing unnecessary damage.\u003c\/p\u003e\u003cp\u003eThe 13 Vol. strength offers a gentle yet effective activation, making it ideal for clients with previously colored or sensitive hair who still want vibrant, professional results. The large 1L bottle ensures your station stays stocked through multiple daily services, reducing waste and downtime.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eIntegrating this developer into your color service routine simplifies the mixing process and elevates the integrity of every application. Stylists benefit from predictable, uniform color from root to tip.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDelivers rich, reflective color results with up to 50% grey coverage.\u003c\/li\u003e\n\u003cli\u003eMixes smoothly with Color Touch shades to create a creamy, non-drip consistency.\u003c\/li\u003e\n\u003cli\u003eOffers a gentle, low-ammonia alternative to permanent developers.\u003c\/li\u003e\n\u003cli\u003eSupports versatile applications including glossing, toning, and demi-permanent coloring.\u003c\/li\u003e\n\u003cli\u003eHelps maintain long-lasting color vibrancy while extending the life of the service.\u003c\/li\u003e\n\u003cli\u003eMinimizes lift and damage on fragile or pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eProvides predictable processing that aligns with standard salon timing.\u003c\/li\u003e\n\u003cli\u003eCompatible with all Wella Color Touch shade palettes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eBeyond the formulation, the packaging and technical specs are built for fast-paced salon workflows. This developer balances performance with convenience, helping you maintain efficiency without sacrificing quality.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4% Volume (13 Vol.)\u003c\/strong\u003e: Ideal for gentle demi-permanent color activation, providing minimal lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1 Liter Bottle\u003c\/strong\u003e: Reduces the frequency of reordering and supports busy backbar stations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Compatibility\u003c\/strong\u003e: Designed to work exclusively with the Color Touch ammonia-free system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-Only Packaging\u003c\/strong\u003e: Labeled clearly for licensed use, ensuring safety and compliance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy-Pour Bottle Design\u003c\/strong\u003e: Streamlines measuring and mixing during color preparation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStable Formula\u003c\/strong\u003e: Maintains consistent performance across mixing ratios and application methods.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufacturer-Backed Quality\u003c\/strong\u003e: Developed by Wella Professionals for reliable salon outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAlways follow Wella’s recommended mixing ratios for Color Touch services. Apply the developer to enhance the performance of your chosen shade, ensuring accurate color deposit and shine enhancement.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003ePrepare Color Touch shade according to manufacturer’s mixing instructions using this 4% developer.\u003c\/li\u003e\n\u003cli\u003eMix thoroughly in a non-metallic bowl until a smooth, creamy consistency is achieved.\u003c\/li\u003e\n\u003cli\u003eApply immediately to dry or towel-dried hair using a color application brush.\u003c\/li\u003e\n\u003cli\u003eProcess according to the desired effect and the Color Touch shade guidance provided by Wella.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a pH-balanced shampoo and conditioner suitable for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eStyle as usual, noting that Color Touch adds a glossy, vibrant finish.\u003c\/li\u003e\n\u003cli\u003eDiscard any unused mixed product after service; do not store for later use.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis developer is exclusively for professional use in salons and should be stored securely away from direct sunlight and extreme temperatures. It is not intended for retail sale to consumers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Color Developer \/ Oxidizer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e 4% (13 Vol.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 1 Liter \/ 33.8 fl oz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility:\u003c\/strong\u003e Wella Color Touch Demi-Permanent Hair Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Type:\u003c\/strong\u003e Professional service only\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging:\u003c\/strong\u003e White plastic bottle with resealable cap\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eMaximize the efficiency and quality of your Color Touch services with these professional operational tips. Avoid common pitfalls and streamline your backbar workflow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStore developer at room temperature; extreme heat or cold can alter the viscosity and performance.\u003c\/li\u003e\n\u003cli\u003eAlways mix in small batches for individual services to maintain freshness and avoid waste.\u003c\/li\u003e\n\u003cli\u003eKeep a dedicated mixing station with clean tools to prevent cross-contamination with other products.\u003c\/li\u003e\n\u003cli\u003eIf the color appears too runny, check your mixing ratios before adding more developer.\u003c\/li\u003e\n\u003cli\u003eFor fine hair, reduce application time slightly while monitoring development closely for even saturation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091118289207,"sku":"PB-357613","price":8.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-color-touch-developer-emulsion-13-volume-4-33-8-oz-pb-357613-1.jpg?v=1778062368","url":"https:\/\/purespadirect.com\/products\/wella-color-touch-developer-emulsion-13-volume-4-33-8-oz-pb-357613","provider":"Pure Spa Direct","version":"1.0","type":"link"}