{"product_id":"wella-colormotion-pre-color-treatment-6-2-oz-pb-357616","title":"Wella ColorMotion+ Pre-Color Treatment \/ 6.2 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals ColorMotion Pre-Color Oil Serum. Prepare hair for color services with a lightweight, protective pre-treatment designed to equalize porosity and improve color uptake. This professional oil serum helps create a uniform canvas, allowing color to deposit more evenly from root to tip for richer, longer-lasting results. Ideal for colorists seeking greater control and predictability, especially on previously treated or porous hair.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eDesigned specifically for professional colorists, this pre-color serum streamlines the preparation phase while protecting the hair structure. It is an essential step for achieving consistent color results across diverse hair types.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEqualizes hair porosity for even color deposit and development\u003c\/li\u003e\n\u003cli\u003eLightweight oil formula penetrates without weighing hair down\u003c\/li\u003e\n\u003cli\u003eProtects the hair fiber during the color service process\u003c\/li\u003e\n\u003cli\u003eEnhances color vibrancy and shine post-service\u003c\/li\u003e\n\u003cli\u003eSimplifies prepping for multi-textured or compromised hair\u003c\/li\u003e\n\u003cli\u003eProfessional-grade compatibility with Wella color systems\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eColorists consistently face challenges with porous, damaged, or over-processed hair that absorbs color unevenly, leading to patchy results or faded tones. This pre-color oil serum addresses that issue at the foundational level, creating a more balanced hair surface before the color is even applied. By evening out the hair’s ability to accept pigment, the serum reduces the risk of banding or dark ends.\u003c\/p\u003e\u003cp\u003eThis product fits seamlessly into any backbar workflow, requiring just a few minutes of application time. It is specifically formulated to work with oxidative color services, making it a reliable staple for salons that prioritize color integrity and client satisfaction.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eThe formula is designed to deliver measurable improvements to both the color application process and the final result. Professionals using this product can expect a smoother, more predictable color service with less guesswork.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePromotes even color absorption across the entire hair strand\u003c\/li\u003e\n\u003cli\u003eMinimizes the risk of uneven color development on porous areas\u003c\/li\u003e\n\u003cli\u003eHelps prevent excessive color fading between appointments\u003c\/li\u003e\n\u003cli\u003eImproves the shine and condition of hair immediately after coloring\u003c\/li\u003e\n\u003cli\u003ePrepares chemically treated or highlighted hair for a new color service\u003c\/li\u003e\n\u003cli\u003eReduces the need for corrective color applications due to uneven tone\u003c\/li\u003e\n\u003cli\u003eSupports longer-lasting color vibrancy and depth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eThis pre-color serum is engineered for professional performance, delivering functional benefits that directly impact your daily services. Its formulation and application method are designed for speed and reliability.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight fluid texture that distributes easily through damp or dry hair\u003c\/li\u003e\n\u003cli\u003eNon-greasy finish that does not interfere with color development\u003c\/li\u003e\n\u003cli\u003eCompatible with all Wella Professionals permanent and demi-permanent color lines\u003c\/li\u003e\n\u003cli\u003eCan be applied directly to the hair prior to color mixing for workflow efficiency\u003c\/li\u003e\n\u003cli\u003eWorks on both virgin and previously colored hair types\u003c\/li\u003e\n\u003cli\u003eHelps protect the hair cuticle during the oxidation process\u003c\/li\u003e\n\u003cli\u003eNo rinsing required before color application, saving time on the salon floor\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eIncorporate this pre-color oil serum into your standard color service protocol to maximize its protective and balancing effects. Use it as the first step after shampooing and before applying your chosen color formula.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eShampoo and towel-dry hair to remove excess moisture.\u003c\/li\u003e\n\u003cli\u003eApply 4 to 8 pumps of serum evenly from mid-lengths to ends, depending on hair length and density.\u003c\/li\u003e\n\u003cli\u003eDistribute the serum through the hair using a wide-tooth comb or fingers.\u003c\/li\u003e\n\u003cli\u003eAllow the serum to sit for 1 to 2 minutes to penetrate the hair fiber.\u003c\/li\u003e\n\u003cli\u003eProceed directly with mixing and applying your Wella color formula.\u003c\/li\u003e\n\u003cli\u003eDevelop color according to your standard service time and manufacturer instructions.\u003c\/li\u003e\n\u003cli\u003eRinse color thoroughly and follow with your preferred conditioner or post-color treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis professional hair product is manufactured by Wella Professionals and is intended for use in salon environments only. It comes in a white spray pump bottle for precise dosing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\u003cli\u003eProduct Type: Pre-color oil serum\u003c\/li\u003e\n\u003cli\u003eApplication: Spray pump bottle\u003c\/li\u003e\n\u003cli\u003eFormat: Liquid oil serum\u003c\/li\u003e\n\u003cli\u003eProfessional Use: Yes\u003c\/li\u003e\n\u003cli\u003eCompatibility: Wella color systems\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eGet the most out of this pre-color serum by integrating it thoughtfully into your existing menu of services. These tips are based on common professional applications.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor clients with extremely porous ends, apply the serum only from mid-lengths to ends, avoiding the root area for standard services.\u003c\/li\u003e\n\u003cli\u003eUse a slightly higher dosage on dry, damaged, or chemically processed hair for better equalization.\u003c\/li\u003e\n\u003cli\u003eThis serum also works well as a pre-lightening prep for balayage or foil highlights to prevent over-porosity.\u003c\/li\u003e\n\u003cli\u003eKeep the bottle at your color station for quick access; no need to return to the backbar mid-service.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091118453047,"sku":"PB-357616","price":36.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-colormotion-pre-color-treatment-6-2-oz-pb-357616-1.jpg?v=1778062426","url":"https:\/\/purespadirect.com\/products\/wella-colormotion-pre-color-treatment-6-2-oz-pb-357616","provider":"Pure Spa Direct","version":"1.0","type":"link"}