{"product_id":"wella-demi-permanent-color-touch-40-4n-medium-natural-brown-2-oz-pb-357618","title":"Wella Demi-Permanent Color Touch 4\/0-4N Medium Natural Brown \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003e4\/0 Medium Brown Permanent Hair Color. Achieve rich, even coverage and natural-looking depth with this professional permanent hair color formulated for consistent, reliable results. Whether performing a full color service, root touch-up, or gray coverage application, this shade delivers dependable lift and deposit for a smooth, polished finish. The 4\/0 medium brown tone provides a balanced, warm-neutral base that works well across a variety of skin tones and service menus.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eThis professional permanent hair color is designed for stylists who need predictable, high-performance results service after service. The 4\/0 shade offers a classic medium brown that blends seamlessly for natural-looking coverage.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMedium brown with natural undertones for versatile color services\u003c\/li\u003e\n\u003cli\u003ePermanent color formula for long-lasting, fade-resistant results\u003c\/li\u003e\n\u003cli\u003eConsistent gray coverage across roots and lengths\u003c\/li\u003e\n\u003cli\u003eProfessional-only formulation ideal for salon backbar use\u003c\/li\u003e\n\u003cli\u003eMixes easily with standard developers for customized lift applications\u003c\/li\u003e\n\u003cli\u003eReliable for full coloring, partials, and retouch services\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eProfessional colorists depend on this permanent hair color for its predictable lift and deposit, making it a staple for both beginner stylists and seasoned colorists. The 4\/0 medium brown shade delivers even saturation without unwanted undertones, reducing the need for corrective color steps. It is formulated specifically for professional use, ensuring that the consistency, timing, and results remain consistent across different hair types and condition levels.\u003c\/p\u003e\u003cp\u003eThis shade is particularly valuable in busy salon environments where speed and precision are essential. The color processes in standard timing without requiring complex adjustments, and the finished result leaves hair looking healthy and glossy. Stylists can confidently build their menu of brown-based services around this reliable 4\/0 base.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eThis permanent color provides salon professionals with the dependability and performance needed for a wide variety of color services. The benefits extend beyond just the final shade to include the ease of application and lasting vibrancy clients expect.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides complete gray coverage with a natural-looking finish\u003c\/li\u003e\n\u003cli\u003eSilky, even application without dragging or spotting\u003c\/li\u003e\n\u003cli\u003eRich pigment density for true-to-swatch results\u003c\/li\u003e\n\u003cli\u003eBlends seamlessly for root-to-tip consistency\u003c\/li\u003e\n\u003cli\u003eMaintains color integrity for 4 to 6 weeks with proper aftercare\u003c\/li\u003e\n\u003cli\u003eWorks well with multiple developer strengths for tailored lift\u003c\/li\u003e\n\u003cli\u003eNeutral undertones prevent unwanted warmth or ashiness\u003c\/li\u003e\n\u003cli\u003eProfessional viscosity for controlled placement and mixing\u003c\/li\u003e\n\u003cli\u003eCompatible with major salon color brands for custom blending\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a luminous, healthy shine post-service\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eDesigned for the professional colorist, this permanent hair color includes formulation features that streamline the service process and improve the final result. Each characteristic supports a smoother workflow and more predictable outcomes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePermanent formula:\u003c\/strong\u003e Ensures long-lasting color that resists fading between touch-up appointments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4\/0 shade coding:\u003c\/strong\u003e Standardized level 4 brown with neutral tone base for easy mixing and matching\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGray coverage technology:\u003c\/strong\u003e Penetrates even resistant gray hair for full, even saturation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional viscosity:\u003c\/strong\u003e Creamy consistency that stays in place during application without dripping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle-application process:\u003c\/strong\u003e Can be used alone or mixed with other shades for custom colors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper compatibility:\u003c\/strong\u003e Pairs with 10, 20, or 30 volume developers depending on desired lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFade-resistant pigments:\u003c\/strong\u003e Maintains vibrancy through multiple shampoos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-friendly tube or jar packaging:\u003c\/strong\u003e Sized for efficient backbar storage and minimal waste\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eThis professional permanent color should be mixed and applied according to standard salon color protocols. Always perform a patch test prior to service and refer to the manufacturer’s technical guide for specific timing and developer mixing ratios.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eShampoo and towel-dry hair before application to ensure a clean canvas\u003c\/li\u003e\n\u003cli\u003eMix the 4\/0 color with the appropriate developer using a 1:1 or 1:2 ratio as indicated\u003c\/li\u003e\n\u003cli\u003eStir until a smooth, creamy consistency is achieved with no lumps or separation\u003c\/li\u003e\n\u003cli\u003eApply the mixture to dry or towel-dried hair starting at the roots for regrowth services\u003c\/li\u003e\n\u003cli\u003eWork the color through the lengths and ends with even saturation for full-color applications\u003c\/li\u003e\n\u003cli\u003eAllow the color to process at room temperature for the full manufacturer-recommended time\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear, then shampoo\u003c\/li\u003e\n\u003cli\u003eFollow with a professional conditioner and style as desired\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis product is a professional-use-only permanent hair color, distributed by Pure Spa Direct for salon and spa professionals. It is not intended for retail consumer sale.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Manufacturer as supplied per product image\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Permanent hair color cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 4\/0 Medium Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Use:\u003c\/strong\u003e Yes, salon backbar and service use only\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper Required:\u003c\/strong\u003e Yes, sold separately\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Instructions:\u003c\/strong\u003e Follow standard manufacturer guidelines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091118616887,"sku":"PB-357618","price":9.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-demi-permanent-color-touch-40-4n-medium-natural-brown-2-oz-pb-357618-2.jpg?v=1778062466","url":"https:\/\/purespadirect.com\/products\/wella-demi-permanent-color-touch-40-4n-medium-natural-brown-2-oz-pb-357618","provider":"Pure Spa Direct","version":"1.0","type":"link"}