{"product_id":"wella-demi-permanent-color-touch-70-medium-blonde-2-oz-pb-357621","title":"Wella Demi-Permanent Color Touch 7\/0 Medium Blonde \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003e7\/0 Medium Blonde Professional Hair Color. Achieve reliable, natural-looking medium blonde results with this professional-only hair color formulation. Designed for salon backbars and independent stylists, the 7\/0 shade delivers consistent, even coverage across all hair types without unwanted brassiness. This versatile base shade blends seamlessly into foiling, balayage, or full-head applications, providing the predictable lift and tone that colorists demand for everyday appointments.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eThis professional color shade is engineered for efficiency and performance in busy salon environments. Stylists value its predictable results and smooth application, making it a staple for both corrective work and standard retouches.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeposit-only or gentle lifting ability depending on developer choice\u003c\/li\u003e\n\u003cli\u003eEven coverage across gray and resistant hair types\u003c\/li\u003e\n\u003cli\u003eBalanced beige-gold undertones without excess warmth\u003c\/li\u003e\n\u003cli\u003eSuitable for men’s and women’s hair services\u003c\/li\u003e\n\u003cli\u003eIdeal for root touch-ups, global color, or base breaks\u003c\/li\u003e\n\u003cli\u003eLow-odor formula for better client comfort\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eSalon professionals prioritize consistency, and this 7\/0 medium blonde shade delivers exactly that service after service. The pigment is formulated to stay true to tone, minimizing the need for corrective redos and helping colorists manage their appointment schedules more efficiently. With a creamy viscosity that stays put during application, it allows for clean sectioning and precise placement, even when working with complex techniques like babylights or color melting.\u003c\/p\u003e\u003cp\u003eWhether you are building a new color menu or restocking a busy backbar, 7\/0 offers the flexibility to mix with other shades for custom formulations. Its neutral-leaning base also makes it an excellent foundation for creating softer blondes or warming up cooler tones, giving you more options without requiring a large inventory of specialized tubes.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eBeyond the shade itself, this hair color simplifies the colorist’s daily workflow. The predictable lift and deposit pattern means less guesswork and more confidence in your final result.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNatural-looking medium blonde with balanced tonal depth\u003c\/li\u003e\n\u003cli\u003eExcellent gray coverage for a seamless, youthful finish\u003c\/li\u003e\n\u003cli\u003eWorks with standard 10, 20, 30, or 40 volume developers\u003c\/li\u003e\n\u003cli\u003eCompatible with all major professional application techniques\u003c\/li\u003e\n\u003cli\u003eNo dripping or running during processing for cleaner sectioning\u003c\/li\u003e\n\u003cli\u003eSoft fragrance reduces client sensitivity concerns\u003c\/li\u003e\n\u003cli\u003eHigh-performing for both permanent and semi-permanent needs\u003c\/li\u003e\n\u003cli\u003eCost-effective bulk use for high-volume salon days\u003c\/li\u003e\n\u003cli\u003eMixes smoothly to a rich, spreadable cream consistency\u003c\/li\u003e\n\u003cli\u003eProduces less swelling than some competitive lines, aiding precision\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eThis professional formula is built for the realities of a working salon day. From mixing ease to rinsing speed, every feature supports faster service times without compromising quality.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eViscosity control: stays where placed, does not run into adjacent sections\u003c\/li\u003e\n\u003cli\u003eOxidation stability: maintains color integrity during longer processing times\u003c\/li\u003e\n\u003cli\u003eLow ammonia profile: reduces client scalp irritation for better repeat bookings\u003c\/li\u003e\n\u003cli\u003eEven saturation: requires less product per application for cost savings\u003c\/li\u003e\n\u003cli\u003eEasy rinsing: lifts away cleanly without staining skin or capes\u003c\/li\u003e\n\u003cli\u003eProfessional tube packaging: reduces waste and ensures accurate dispensing\u003c\/li\u003e\n\u003cli\u003eCompatible with line’s specific after-color care for extended vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFollow standard professional hair color protocols for the most consistent and reliable results. Always perform a patch test prior to application and use appropriate protective gloves.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eUncap the tube and squeeze the desired amount into a non-metallic mixing bowl.\u003c\/li\u003e\n\u003cli\u003eMix with a compatible developer in a 1:1 or 1:1.5 ratio depending on desired lift.\u003c\/li\u003e\n\u003cli\u003eStir thoroughly with a spatula or whisk until the mixture reaches a smooth, lump-free consistency.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair using a brush and bowl, starting at the roots for retouch services.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer’s timing guidelines for the color and developer combination.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until the water runs clear, then shampoo and condition.\u003c\/li\u003e\n\u003cli\u003eInspect the hair under neutral lighting to confirm even saturation and tone.\u003c\/li\u003e\n\u003cli\u003eStyle as usual and record the formula for future client visits.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis product is a professional-grade hair color designed for salon use only. It is packaged in a standard 60ml or 100ml tube (verify with your specific supplier order) and is part of a broader shade system that includes complementary shades for custom blending.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Manufacturer varies by supplier — see specific product label or order sheet\u003c\/li\u003e\n\u003cli\u003eColor Shade: 7\/0 Medium Blonde\u003c\/li\u003e\n\u003cli\u003eProduct Type: Permanent professional hair color\u003c\/li\u003e\n\u003cli\u003ePackaging: Tube (size varies by supplier order)\u003c\/li\u003e\n\u003cli\u003eProfessional Use Only: Yes — not for retail sale\u003c\/li\u003e\n\u003cli\u003eShelf Life: Standard industry parameters per manufacturer\u003c\/li\u003e\n\u003cli\u003eStorage Recommendations: Cool, dry place, away from direct sunlight\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eExperienced colorists often keep 7\/0 as a core foundational shade for multiple service types. Use these operational insights to get the most from every tube.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlend with a touch of 8\/0 for a brighter medium blonde or add 6\/0 for a slightly deeper, more natural look.\u003c\/li\u003e\n\u003cli\u003eUse a lower volume developer on fine or porous hair to prevent overshooting the target level.\u003c\/li\u003e\n\u003cli\u003eFor clients with stubborn grays, extend process time by 5–10 minutes and check frequently.\u003c\/li\u003e\n\u003cli\u003eApply with a slightly thicker mixture to hair that is more than 50% gray for better opacity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091118780727,"sku":"PB-357621","price":9.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-demi-permanent-color-touch-70-medium-blonde-2-oz-pb-357621-2.jpg?v=1778062487","url":"https:\/\/purespadirect.com\/products\/wella-demi-permanent-color-touch-70-medium-blonde-2-oz-pb-357621","provider":"Pure Spa Direct","version":"1.0","type":"link"}