{"product_id":"wella-demi-permanent-color-touch-90-9n-very-light-blonde-2-oz-pb-357624","title":"Wella Demi-Permanent Color Touch 9\/0-9N Very Light Blonde \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals Color Touch Demi-Permanent Cream Hair Color. Wella Professionals Color Touch delivers vibrant, multi-dimensional color results with a gentle demi-permanent formula ideal for professional color services. Designed to complement the Wella portfolio, this ammonia-free cream hair color provides up to 50 percent gray coverage while leaving hair with a brilliant, luminous shine. Stylists trust Color Touch for seamless color refreshment, toning, and creative color techniques that require flexibility and natural-looking, fade-resistant results.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eColor Touch offers professional colorists a versatile, high-performance demi-permanent option that balances color intensity with hair integrity. Whether used for full-head applications, root shadowing, or glossing services, this formula is engineered for speed, reliability, and consistent results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAmmonia-free demi-permanent cream color for gentle, professional use\u003c\/li\u003e\n\u003cli\u003eUp to 50% gray coverage with a natural, blended finish\u003c\/li\u003e\n\u003cli\u003eVibrant, multi-dimensional color results that fade gracefully over time\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a brilliant, luminous shine and smooth texture\u003c\/li\u003e\n\u003cli\u003eIdeal for color refreshing, toning, glossing, and root blending services\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals color system for seamless salon integration\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eColor Touch is a staple on backbars because it bridges the gap between permanent color and semi-permanent glazes, offering the perfect middle ground for clients who want long-lasting vibrancy without commitment to permanent color. The cream consistency provides even application, precise control, and smooth saturation, making it an excellent choice for both novice colorists and seasoned professionals.\u003c\/p\u003e\u003cp\u003eWith a development time that complements a busy salon schedule and a gentle ammonia-free formula that minimizes scalp sensitivity, Color Touch allows stylists to offer high-value color services that prioritize hair health. The stability of the oxidative dye system ensures consistent lift and deposit, service after service.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eColor Touch provides professional colorists with a reliable, gentle alternative to permanent color for a wide range of service needs. Its formulation supports creative color techniques while respecting the natural condition of the hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAmmonia-free formula reduces oxidative stress on hair fibers\u003c\/li\u003e\n\u003cli\u003eDelivers rich, multi-tonal color results with depth and dimension\u003c\/li\u003e\n\u003cli\u003eProvides up to 50% gray coverage for a natural, blended appearance\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a mirror-like shine and improved manageability\u003c\/li\u003e\n\u003cli\u003eFade-resistant color that slowly washes out without harsh lines of demarcation\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella professionals oxidative developers for customized intensity\u003c\/li\u003e\n\u003cli\u003eSmooth cream texture prevents dripping and ensures even saturation from roots to ends\u003c\/li\u003e\n\u003cli\u003eIdeal for color correction, refresh services, and subtle tonal shifts\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eEvery detail of the Color Touch formula is designed to streamline professional color services and deliver predictable outcomes. From the packaging to the application properties, each feature supports efficient, high-quality results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAmmonia-free oxidative dye system for gentler processing on natural and previously colored hair\u003c\/li\u003e\n\u003cli\u003eCream base formula allows for precise mixing and application without excess product waste\u003c\/li\u003e\n\u003cli\u003eShort development time (typically 20 minutes without heat) supports high-volume salon workflows\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella Welloxon Perfect developers for customized lift and deposit control\u003c\/li\u003e\n\u003cli\u003eStable color result that resists fading for 4 to 6 weeks under normal care\u003c\/li\u003e\n\u003cli\u003eSuitable for use with both foil and balayage techniques, offering creative flexibility\u003c\/li\u003e\n\u003cli\u003eProfessional packaging includes clearly marked tube and carton for easy inventory organization\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor professional use only. Follow standard salon safety protocols including gloves and proper ventilation. Perform a patch test 48 hours before each service. Color Touch mixes easily with Wella Welloxon Perfect developers in standard ratios for demi-permanent application.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003ePrepare the client’s hair by evaluating condition, porosity, and existing color level\u003c\/li\u003e\n\u003cli\u003eSelect the target Color Touch shade based on desired result and starting level\u003c\/li\u003e\n\u003cli\u003eMix equal parts Color Touch cream color with Wella Welloxon Perfect developer (mixed ratio as directed by professional manufacturer guidelines)\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry or towel-dried hair using a color brush or applicator bottle\u003c\/li\u003e\n\u003cli\u003eProcess for up to 20 minutes without heat for standard demi-permanent development\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water until water runs clear, then shampoo as needed\u003c\/li\u003e\n\u003cli\u003eFollow with a professional conditioner or color sealing treatment\u003c\/li\u003e\n\u003cli\u003eProceed with styling as appropriate for the service and client hair type\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis professional hair color is formulated for licensed salon use only and is not intended for retail sale. All specifications and safety guidelines are provided through Wella Professionals education and product literature.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\u003cli\u003eProduct Type: Demi-permanent cream hair color\u003c\/li\u003e\n\u003cli\u003eFormula: Ammonia-free oxidative dye system\u003c\/li\u003e\n\u003cli\u003eApplication: Professional salon use only\u003c\/li\u003e\n\u003cli\u003ePackaging: 2 oz (60 ml) tube with color box as shown\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Wella Welloxon Perfect (sold separately)\u003c\/li\u003e\n\u003cli\u003eProfessional Use Only: Not for retail consumer sale\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eTo maximize the performance of Color Touch in your salon, consider these practical operational tips based on proven professional workflows and consistent application techniques.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStore Color Touch tubes in a cool, dry place below 77°F (25°C) to preserve formula stability\u003c\/li\u003e\n\u003cli\u003eShake the tube thoroughly before dispensing to ensure even pigment distribution\u003c\/li\u003e\n\u003cli\u003eFor root blending, apply to regrowth area first, then pull through to midlengths and ends last\u003c\/li\u003e\n\u003cli\u003eUse low heat (gentle dryer) to shorten processing time when client schedules require speed\u003c\/li\u003e\n\u003cli\u003eAlways color-check with a test strand or quick consumer preview for visual confirmation before full application\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091118944567,"sku":"PB-357624","price":9.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-demi-permanent-color-touch-90-9n-very-light-blonde-2-oz-pb-357624-1.jpg?v=1778062507","url":"https:\/\/purespadirect.com\/products\/wella-demi-permanent-color-touch-90-9n-very-light-blonde-2-oz-pb-357624","provider":"Pure Spa Direct","version":"1.0","type":"link"}