{"product_id":"wella-demi-permanent-color-touch-901-very-light-blondenatural-ash-2-oz-pb-357623","title":"Wella Demi-Permanent Color Touch 9\/01 Very Light Blonde\/Natural Ash \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003e9\/01 Very Light Blonde Professional Hair Color. Achieve a luminous, cool-toned blonde result with this professionally formulated hair color. Designed specifically for salon backbars, the 9\/01 Very Light Blonde delivers consistent, predictable coverage and a sophisticated ash-gold tone that neutralizes unwanted warmth. This shade provides the depth and control required for precise blonde services, from full-head applications to fine detailing.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eFor stylists seeking a reliable, cool-leaning blonde, this shade offers a valuable addition to any salon color menu.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde base with ash and natural gold undertones\u003c\/li\u003e\n\u003cli\u003eDelivers cool, balanced results without excess brassiness\u003c\/li\u003e\n\u003cli\u003eCreated for professional use in high-volume salon settings\u003c\/li\u003e\n\u003cli\u003eConsistent formulation for predictable colour outcomes\u003c\/li\u003e\n\u003cli\u003eSuited for both full-head colour and precision foil work\u003c\/li\u003e\n\u003cli\u003eIdeal for clients seeking a sophisticated, natural-looking blonde\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eProfessional colourists value the 9\/01 Very Light Blonde for its ability to deliver a refined, cool-toned result while maintaining the integrity of natural hair. The balanced ash-gold tone requires less corrective toning, saving valuable service time on the salon floor. This shade works exceptionally well for grey blending, highlighting base breaks, or creating a soft, dimensional blonde without the harshness of primary ash shades.\u003c\/p\u003e\u003cp\u003eAs a wholesale staple, this formulation supports stylists in achieving repeatable results across multiple clients and service types. Whether used as a standalone colour or mixed for customised depths, the 9\/01 blend provides a consistent foundation for professional blonde services.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eThis shade offers several performance advantages designed for busy professional environments.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAsh-gold undertone neutralises warm\/yellow tones for a cooler blonde result\u003c\/li\u003e\n\u003cli\u003eSuitable for covering grey hair with a natural-looking finish\u003c\/li\u003e\n\u003cli\u003eProvides even, reliable lift and deposit for consistent outcomes\u003c\/li\u003e\n\u003cli\u003eWorks well for both permanent and demi-permanent application methods\u003c\/li\u003e\n\u003cli\u003eHigh compatibility with other shades for custom colour blending\u003c\/li\u003e\n\u003cli\u003eLow-ammonia or ammonia-free option where applicable (check specific brand guidelines)\u003c\/li\u003e\n\u003cli\u003eReduces need for post-colour toning steps\u003c\/li\u003e\n\u003cli\u003eMaintains hair shine and condition when used correctly\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eDesigned with the professional stylist in mind, this product includes features tailored to salon workflows.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e9\/01 numerical designation – Very Light Blonde with ash\/natural gold direction\u003c\/li\u003e\n\u003cli\u003eControlled viscosity for easy application with either bowl-and-brush or applicator bottle\u003c\/li\u003e\n\u003cli\u003eConsistent mix ratio (refer to manufacturer instructions for recommended developer)\u003c\/li\u003e\n\u003cli\u003eSufficient coverage for up to 100% grey blending on most hair types\u003c\/li\u003e\n\u003cli\u003eWorks across multiple developer strengths for customised lift levels\u003c\/li\u003e\n\u003cli\u003eProfessional-only packaging and labeling with clear usage instructions\u003c\/li\u003e\n\u003cli\u003eStable formulation for predictable colour results service after service\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFollow these general steps for professional application of 9\/01 Very Light Blonde colour.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eEnsure hair is clean, dry, and free of heavy product buildup before application.\u003c\/li\u003e\n\u003cli\u003eMix the 9\/01 shade with the recommended developer according to manufacturer guidelines.\u003c\/li\u003e\n\u003cli\u003eApply mixture evenly to hair sections using a colour brush or applicator bottle.\u003c\/li\u003e\n\u003cli\u003eProcess for the recommended development time based on desired lift and coverage level.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until water runs clear.\u003c\/li\u003e\n\u003cli\u003eShampoo with a colour-safe professional cleanser and condition as usual.\u003c\/li\u003e\n\u003cli\u003eCheck for even coverage and desired tone before styling and finishing.\u003c\/li\u003e\n\u003cli\u003eAdjust timing or developer strength for customised results on subsequent applications.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis professional hair colour is intended for use by licensed stylists in salon environments.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShade: 9\/01 Very Light Blonde (Ash\/Gold)\u003c\/li\u003e\n\u003cli\u003eProduct Type: Professional Hair Colour\u003c\/li\u003e\n\u003cli\u003eUse Level: Professional Only (Not for retail sale)\u003c\/li\u003e\n\u003cli\u003eApplication: For use with appropriate developer (not included)\u003c\/li\u003e\n\u003cli\u003eConsistency: Cream-based for precise application\u003c\/li\u003e\n\u003cli\u003ePackaging: Professional tube or canister (size varies by brand)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eMaximise service results with these practical recommendations for the 9\/01 Very Light Blonde shade.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor stubborn grey hair, consider a pre-softening step before applying the 9\/01 colour.\u003c\/li\u003e\n\u003cli\u003eUse a 10-volume developer for deposit-only results or a 20-volume for up to two levels of lift.\u003c\/li\u003e\n\u003cli\u003eThis shade blends beautifully with 9\/0 or 9\/1 for additional neutralising strength.\u003c\/li\u003e\n\u003cli\u003eAlways perform a strand test before full-head application to verify timing and outcome.\u003c\/li\u003e\n\u003cli\u003eApply quickly and evenly to prevent uneven lift in porous hair sections.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091118911799,"sku":"PB-357623","price":9.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-demi-permanent-color-touch-901-very-light-blondenatural-ash-2-oz-pb-357623-2.jpg?v=1778062503","url":"https:\/\/purespadirect.com\/products\/wella-demi-permanent-color-touch-901-very-light-blondenatural-ash-2-oz-pb-357623","provider":"Pure Spa Direct","version":"1.0","type":"link"}