{"product_id":"wella-invigo-brilliance-color-protection-shampoo-for-normal-hair-33-8-oz-pb-357625","title":"Wella INVIGO Brilliance Color Protection Shampoo for Normal Hair \/ 33.8 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals Invigo Brilliance Shampoo for Normal Hair. Wella Professionals Invigo Brilliance Shampoo for Normal Hair delivers professional color vibrancy and shine enhancement for natural or color-treated hair. Optimized for daily backbar use, this formula preserves color intensity while balancing the hair's moisture levels. The result is smooth, reflective hair that maintains its salon-fresh appearance between color service appointments.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eDesigned specifically for normal hair types, this shampoo supports color retention without weighing strands down. It fits seamlessly into any salon's color-care protocol, offering consistency and performance that stylists trust.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRestores and maintains color vibrancy for normal hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and smoothness post-service\u003c\/li\u003e\n\u003cli\u003eProfessional 1-liter size for efficient backbar use\u003c\/li\u003e\n\u003cli\u003eFormulated for daily application without buildup\u003c\/li\u003e\n\u003cli\u003eWorks with both natural and color-treated hair\u003c\/li\u003e\n\u003cli\u003eNon-stripping formula supports long-term color health\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eSalon professionals rely on Invigo Brilliance to bridge the gap between color service and home care, ensuring clients see lasting results. The normal hair formulation provides the ideal balance of gentle cleansing and color protection, making it a staple for backbars that serve a broad client base. This shampoo delivers the performance Wella is known for, packaged in a bulk size that reduces reordering frequency.\u003c\/p\u003e\u003cp\u003eIts ability to maintain color depth and tone while enhancing manageability makes it an essential part of any color-service follow-up routine. Stylists appreciate how it leaves hair feeling fresh, vibrant, and ready for styling without compromising color investment.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eFrom color retention to touchable smoothness, this shampoo addresses the specific needs of normal hair in a professional setting. Each benefit supports a faster, more consistent salon workflow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePreserves color intensity for up to several weeks with regular use\u003c\/li\u003e\n\u003cli\u003eBoosts shine without adding visible weight or greasiness\u003c\/li\u003e\n\u003cli\u003eCleanses gently to avoid unnecessary color fading\u003c\/li\u003e\n\u003cli\u003eSmooths hair cuticles for easier detangling and blow-drying\u003c\/li\u003e\n\u003cli\u003eComplements all Wella color services, including permanent and demi-permanent\u003c\/li\u003e\n\u003cli\u003eReduces the need for additional shine products during finishing\u003c\/li\u003e\n\u003cli\u003eOffers controlled foaming for efficient backbar dispensing\u003c\/li\u003e\n\u003cli\u003eMaintains hair's natural moisture balance for normal hair types\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula that supports long-term color durability\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eEvery detail of this shampoo supports salon efficiency and client satisfaction, from the bottle design to the formula's pH balance. The 1-liter size is particularly valuable for busy stations.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLarge 1 L \/ 33.8 fl oz professional size for backbar or retail\u003c\/li\u003e\n\u003cli\u003eInfused with Invigo Brilliance's signature color-protection technologies\u003c\/li\u003e\n\u003cli\u003eDispenser-friendly bottle shape for quick, accurate pouring during services\u003c\/li\u003e\n\u003cli\u003eFormulated for normal hair, striking the right balance of cleansing and conditioning\u003c\/li\u003e\n\u003cli\u003eCompatible with all Wella Invigo Brilliance products for layered treatment protocols\u003c\/li\u003e\n\u003cli\u003eLightweight texture that rinses cleanly without residue\u003c\/li\u003e\n\u003cli\u003eDesigned to work in hard water conditions often found in salon environments\u003c\/li\u003e\n\u003cli\u003eNeutral pH to minimize color disturbance during washing steps\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eIncorporate this shampoo into a standard color-care wash service to maximize color longevity. Use following a color service or as part of a weekly backbar routine for normal hair clients.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWet client's hair thoroughly with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eDispense a small amount of shampoo into hands, adjusting for hair length and density.\u003c\/li\u003e\n\u003cli\u003eLather gently, focusing on the scalp and mid-lengths first.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until no foam remains.\u003c\/li\u003e\n\u003cli\u003eFollow with Wella Professionals Invigo Brilliance Conditioner for Normal Hair.\u003c\/li\u003e\n\u003cli\u003eApply additional treatments or styling products as desired.\u003c\/li\u003e\n\u003cli\u003eUse for every shampoo service for color-treated or normal hair to maintain vibrancy.\u003c\/li\u003e\n\u003cli\u003eFor retail sales, instruct clients to use 2–3 times per week for best color retention.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis professional-grade shampoo is manufactured by Wella Professionals under the Invigo Brilliance product line. It is formulated specifically for normal hair types that require color protection and shine enhancement without heavy conditioning.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\u003cli\u003eProduct Line: Invigo Brilliance\u003c\/li\u003e\n\u003cli\u003eHair Type: Normal\u003c\/li\u003e\n\u003cli\u003eSize: 1 L \/ 33.8 fl oz\u003c\/li\u003e\n\u003cli\u003eFormat: Liquid shampoo\u003c\/li\u003e\n\u003cli\u003eProfessional Use: Yes\u003c\/li\u003e\n\u003cli\u003eRetail Use: Yes (for salons reselling to clients)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eOptimize your shampoo station with these practical tips for using Invigo Brilliance for Normal Hair in your daily salon workflow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePre-dilute shampoo with warm water in a dispensing bottle for faster lather and better coverage on thick hair.\u003c\/li\u003e\n\u003cli\u003eUse a clarifying service once monthly for normal hair clients using this regimen, as color-protecting shampoos can allow minimal buildup over time.\u003c\/li\u003e\n\u003cli\u003ePair with a leave-in spray or serum from the Invigo Brilliance line for clients with particularly porous or compromised hair.\u003c\/li\u003e\n\u003cli\u003eStore at room temperature away from direct sunlight to preserve formula stability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091118977335,"sku":"PB-357625","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-invigo-brilliance-color-protection-shampoo-for-normal-hair-33-8-oz-pb-357625-1.jpg?v=1778062512","url":"https:\/\/purespadirect.com\/products\/wella-invigo-brilliance-color-protection-shampoo-for-normal-hair-33-8-oz-pb-357625","provider":"Pure Spa Direct","version":"1.0","type":"link"}