{"product_id":"wella-koleston-perfect-100-lightest-blonde-2-oz-pb-357629","title":"Wella Koleston Perfect 10\/0 Lightest Blonde Permanent Color \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals Koleston Perfect ME+ 10\/0 Lightest Blonde Permanent Hair Color. Achieve flawless, high-lift blonde results with Wella Professionals Koleston Perfect ME+ in shade 10\/0 Lightest Blonde. Designed specifically for professional use in salons, this permanent hair color delivers even, predictable color deposit and up to 100% gray coverage on natural hair. The advanced ME+ technology ensures a gentler color experience without compromising the vibrance or depth of the final result.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eThis professional-grade permanent color is a staple for stylists seeking reliable lift and toning for light blonde services. It combines the lift power of a high-lift shade with the conditioning benefits of the Koleston Perfect line.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePure, lightest blonde shade with neutral undertones (10\/0) for clean results\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage on natural and previously colored hair\u003c\/li\u003e\n\u003cli\u003eME+ technology reduces the potential for allergic reactions while improving color performance\u003c\/li\u003e\n\u003cli\u003eConsistent, reliable lift and deposit across all hair textures and porosities\u003c\/li\u003e\n\u003cli\u003eIdeal for full-head blonding, highlights, and toning after pre-lightening\u003c\/li\u003e\n\u003cli\u003eDelivers long-lasting vibrancy and shine in professional salon services\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eWella Koleston Perfect ME+ is a benchmark in professional permanent color, and shade 10\/0 Lightest Blonde is a go-to for lightening natural hair up to three levels. The formula supports even lift and true-to-tone results, reducing the risk of banding or brassy shifts that can occur with other high-lift colors.\u003c\/p\u003e\u003cp\u003eProfessional colorists favor ME+ for its minimized odor during application and its stable consistency, which makes it easy to control for precise foiling, balayage, or all-over blonding. The neutral base of 10\/0 allows it to stand alone as a light blonde result or serve as a mixer to cool down warmer shades.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eEvery tube of Koleston Perfect ME+ is formulated to deliver high-performance results while improving the service experience for both colorist and client. The 10\/0 shade specifically targets clients who desire a natural, lightest blonde without unwanted warmth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh-lift power for achieving lightest blonde shades from a dark natural base (levels 5–7)\u003c\/li\u003e\n\u003cli\u003eZero brassiness with the neutral 10\/0 tone base, ideal for cold or neutral blonde preferences\u003c\/li\u003e\n\u003cli\u003eME+ technology replaces traditional PPD and PTD for a gentler, more comfortable color experience\u003c\/li\u003e\n\u003cli\u003eExceptional gray coverage, even on resistant or coarse gray hair\u003c\/li\u003e\n\u003cli\u003eVibrant color retention that fades on tone and resists dulling between appointments\u003c\/li\u003e\n\u003cli\u003eSeamless blend with other Koleston Perfect shades for custom formulations and creative blonding\u003c\/li\u003e\n\u003cli\u003eLow-odor formula improves the backbar environment and client comfort\u003c\/li\u003e\n\u003cli\u003eWorks with the full range of Wella Welloxon developers for customized lift and deposit control\u003c\/li\u003e\n\u003cli\u003eFormulated to leave hair conditioned, manageable, and shiny after processing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eFrom the mixing consistency to the final rinse, each feature of Koleston Perfect ME+ is engineered for professional reliability. The 10\/0 shade offers predictable performance across diverse client hair types.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eME+ molecule — reduces irritation potential while maintaining pure color results and equal coverage\u003c\/li\u003e\n\u003cli\u003eHigh-lift capability — achieves up to three levels of lightening on natural hair without pre-lightening\u003c\/li\u003e\n\u003cli\u003eNeutral tone base — 10\/0 ensures no warm or cool shift, creating a clean canvas for further toning\u003c\/li\u003e\n\u003cli\u003eCreamy, non-drip consistency — stays in place during foiling and root retouching\u003c\/li\u003e\n\u003cli\u003eCompatible with all Wella developers — use 12% (40 vol) for maximum lift or 6% (20 vol) for standard deposit\u003c\/li\u003e\n\u003cli\u003eLarge tube size (60ml) — ideal for multiple applications or mixing custom formulas\u003c\/li\u003e\n\u003cli\u003eUniform color deposit — minimizes patchiness on porous or chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor professional use only. Mix Koleston Perfect ME+ 10\/0 with Welloxon Perfect developer according to the targeted lift and gray coverage required. Use a non-metallic bowl and tint brush for mixing and application.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eOn dry, unwashed hair, section cleanly and apply the mixed color directly to roots or the full head as needed.\u003c\/li\u003e\n\u003cli\u003eUse a 6% (20 vol) developer for standard gray coverage or a 12% (40 vol) developer for maximum lift on natural levels 5–7.\u003c\/li\u003e\n\u003cli\u003eProcess at room temperature for 30 minutes. For resistant gray hair, extend processing time up to 45 minutes.\u003c\/li\u003e\n\u003cli\u003eDo not use heat unless specified by your salon protocol. Monitor the hair carefully during lift.\u003c\/li\u003e\n\u003cli\u003eAfter processing, rinse thoroughly with warm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eShampoo with a sulfate-free color-safe shampoo, then follow with a moisturizing conditioner.\u003c\/li\u003e\n\u003cli\u003eTone or treat as needed based on the final lift level and client goals.\u003c\/li\u003e\n\u003cli\u003eAlways perform a strand test prior to full-head application for accurate timing and color result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis professional hair color is manufactured by Wella Professionals, a trusted name in salon color for decades. It is designed exclusively for licensed colorists and is not intended for retail sale or at-home use.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\u003cli\u003eProduct Type: Permanent Hair Color (Creme)\u003c\/li\u003e\n\u003cli\u003eShade: 10\/0 Lightest Blonde — Neutral Tone Base\u003c\/li\u003e\n\u003cli\u003eTechnology: ME+ (replaces PPD\/PTD)\u003c\/li\u003e\n\u003cli\u003eCoverage: Up to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eLift Level: Up to 3 levels on natural hair\u003c\/li\u003e\n\u003cli\u003eSize: 60ml tube (standard professional unit)\u003c\/li\u003e\n\u003cli\u003eCompatibility: Welloxon Perfect Developers (1.9%, 3%, 6%, 9%, 12%)\u003c\/li\u003e\n\u003cli\u003eProfessional Use Only\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eGet the most from Wella Koleston Perfect ME+ 10\/0 with these operational suggestions from experienced colorists.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlways perform a patch test 48 hours before service — even with ME+ technology — as part of standard professional protocol.\u003c\/li\u003e\n\u003cli\u003eFor clients with level 6 or darker natural hair, consider pre-lightening to level 8 before applying 10\/0 for a cleaner, brighter result.\u003c\/li\u003e\n\u003cli\u003eMix 10\/0 with a small amount of 12\/0 (Special Blonde) for extra lift without altering the neutral undertone.\u003c\/li\u003e\n\u003cli\u003eAfter rinsing, use a violet-based toner or shampoo to neutralize any remaining warmth and enhance the cool blonde finish.\u003c\/li\u003e\n\u003cli\u003eStore tubes upright in a cool, dark place to maintain color stability and prevent oxidation inside the tube.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091119862071,"sku":"PB-357629","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-koleston-perfect-100-lightest-blonde-2-oz-pb-357629-3.jpg?v=1778062607","url":"https:\/\/purespadirect.com\/products\/wella-koleston-perfect-100-lightest-blonde-2-oz-pb-357629","provider":"Pure Spa Direct","version":"1.0","type":"link"}