{"product_id":"wella-koleston-perfect-30-dark-brown-permanent-2-oz-pb-357632","title":"Wella Koleston Perfect 3\/0 Dark Brown Permanent Color \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals Koleston Perfect ME+ 3\/0 Dark Brown Permanent Hair Color. Achieve rich, consistent dark brown results with the professional-grade performance of Wella Professionals Koleston Perfect ME+ 3\/0. This permanent hair color delivers pure, balanced color deposition with up to 100% gray coverage, making it a reliable staple for busy salon backbars. The advanced ME+ technology works to reduce the potential for allergic reactions while preserving the integrity of the hair fiber, ensuring a smooth, healthy-looking finish for every client.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eFor colorists seeking predictable, long-lasting results, the ME+ 3\/0 shade offers a foundation of depth and reliability. This formula is designed to work seamlessly with the Wella color system, providing the coverage and shine that clients expect from a premium salon service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep, natural dark brown tone with cool undertones\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage on resistant hair\u003c\/li\u003e\n\u003cli\u003eME+ technology lowers the risk of allergic reactions\u003c\/li\u003e\n\u003cli\u003eConsistent, uniform color deposit from root to tip\u003c\/li\u003e\n\u003cli\u003eDesigned for professional use with Wella Koleston Perfect developers\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a smooth, radiant finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eProfessional colorists trust Koleston Perfect for its unmatched reliability and color purity, and the ME+ 3\/0 shade is no exception. The formula is engineered to maintain color integrity through the processing time, meaning less fading and brassiness between appointments. This consistency allows stylists to confidently formulate for gray coverage, darkening, or full-color transformations without guesswork.\u003c\/p\u003e\u003cp\u003eWith the ME+ improvement, the color system also prioritizes scalp comfort and salon safety without sacrificing performance. This makes the 3\/0 formulation a go-to choice for sensitive clients or those seeking a gentle yet effective permanent color service.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eThe benefits of this specific shade go beyond simple coloration, offering both tangible results for clients and workflow advantages for the professional. From coverage to longevity, each aspect of the formula supports a high-quality salon outcome.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDelivers a true, rich dark brown with no unwanted warmth for cooler-looking results\u003c\/li\u003e\n\u003cli\u003eProvides complete coverage of white and graying hair in a single application\u003c\/li\u003e\n\u003cli\u003eME+ technology reduces the need for patch testing for most clients (follow local regulations)\u003c\/li\u003e\n\u003cli\u003eOptimized for use with the Koleston Perfect developer line for precise lift and deposit\u003c\/li\u003e\n\u003cli\u003eColor retention is enhanced, extending the life of the service between touch-ups\u003c\/li\u003e\n\u003cli\u003eMatches seamlessly with other Koleston Perfect shades for custom blending\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling conditioned, not dry or brittle, after processing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eEvery detail in the formulation of Koleston Perfect ME+ 3\/0 is designed to support the working colorist. From the texture of the mix to the behavior of the color during processing, these features directly affect the quality of your service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVibrant color deposit allows for shorter processing times compared to some competitor systems\u003c\/li\u003e\n\u003cli\u003eLow-odor formula improves the client experience during application and development\u003c\/li\u003e\n\u003cli\u003eRich, creamy consistency spreads easily without dripping, saving product and preventing waste\u003c\/li\u003e\n\u003cli\u003eCompatible with both bowl-and-brush and applicator bottle techniques for flexibility\u003c\/li\u003e\n\u003cli\u003eStable lift and deposit even on over-processed or previously colored lengths\u003c\/li\u003e\n\u003cli\u003eME+ technology replaces traditional PPD and PTD to reduce allergy potential without sacrificing performance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, always use Koleston Perfect ME+ 3\/0 with the appropriate Wella Professionals developer and follow standard professional permanent color protocols. Adhere to your salon's safety guidelines and perform a strand test when necessary.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMix 1 part Koleston Perfect ME+ 3\/0 with 1 part Welloxon Perfect developer (10, 20, or 30 volume based on desired lift).\u003c\/li\u003e\n\u003cli\u003eApply the mixture to dry, unwashed hair starting from the roots, working through the mid-lengths and ends if needed.\u003c\/li\u003e\n\u003cli\u003eProcess for 30 to 45 minutes at room temperature, checking for coverage periodically.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear. Do not use shampoo immediately after rinsing.\u003c\/li\u003e\n\u003cli\u003eFollow with a color-sealing conditioner or Wella Professionals treatment to lock in shine and pH balance.\u003c\/li\u003e\n\u003cli\u003eDry and style as usual, noting the final dark brown shade has a cool, rich finish.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis product is a single tube of permanent hair color intended for professional use only. The shade 3\/0 is part of the Wella Koleston Perfect ME+ family within the natural tone series.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\u003cli\u003eProduct Type: Permanent hair color tube\u003c\/li\u003e\n\u003cli\u003eShade: 3\/0 Dark Brown\u003c\/li\u003e\n\u003cli\u003eTechnology: ME+ (advanced allergy-reducing molecule)\u003c\/li\u003e\n\u003cli\u003eCoverage: Up to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eFor use with: Welloxon Perfect developers (10, 20, 30, or 40 vol.)\u003c\/li\u003e\n\u003cli\u003eProfessional use only\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eTo get the most from this shade in a busy salon setting, these practical tips streamline your service while maximizing results for your client.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor tough gray coverage on resistant hair, extend processing time by 5 to 10 minutes without risk of over-darkening.\u003c\/li\u003e\n\u003cli\u003eUse 10 volume developer when your goal is purely gray coverage without lift, preserving hair shine and density.\u003c\/li\u003e\n\u003cli\u003eMix a small amount of 3\/0 into a lighter shade to quickly adjust tone and depth for custom formulations without needing a separate color.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091120353591,"sku":"PB-357632","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-koleston-perfect-30-dark-brown-permanent-2-oz-pb-357632-2.jpg?v=1778062632","url":"https:\/\/purespadirect.com\/products\/wella-koleston-perfect-30-dark-brown-permanent-2-oz-pb-357632","provider":"Pure Spa Direct","version":"1.0","type":"link"}