{"product_id":"wella-koleston-perfect-440-intense-medium-brownnatural-permanent-2-oz-pb-357635","title":"Wella Koleston Perfect 44\/0 Intense Medium Brown\/Natural Permanent Color \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals Koleston Perfect ME+ Pure Naturals 44\/0. Achieve deep, natural-looking color results with Wella Professionals Koleston Perfect ME+ in shade 44\/0. This professional permanent cream hair color delivers intense, even coverage and exceptional lift for a rich, medium brown finish. The advanced ME+ molecule technology supports a more comfortable coloring experience while maintaining the high-performance standards expected in a salon setting. Ideal for stylists seeking reliable, consistent results with a natural depth of tone.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eKoleston Perfect ME+ remains a benchmark for professional permanent color, and the 44\/0 shade offers specific advantages for natural coverage work. This formula is designed to streamline your color services and elevate client satisfaction.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntense medium brown shade with pure, natural reflect\u003c\/li\u003e\n\u003cli\u003eME+ technology for a more pleasant application experience\u003c\/li\u003e\n\u003cli\u003eReliable gray coverage and even color deposit\u003c\/li\u003e\n\u003cli\u003eConsistent lift and depth without unwanted undertones\u003c\/li\u003e\n\u003cli\u003eProfessional-grade cream consistency for precise application\u003c\/li\u003e\n\u003cli\u003eOptimized for use with Wella’s dedicated developers\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eStylists rely on Koleston Perfect ME+ to deliver predictable, professional results service after service. The 44\/0 shade specifically addresses the need for a true, unadulterated medium brown that neither shifts cool nor warm. This makes it a staple for root touch-ups, full-head color transformations, or blending gray without altering the natural character of the hair.\u003c\/p\u003e\u003cp\u003eThe ME+ molecule represents a significant evolution in color technology, designed to replace traditional PPD and PTD with a gentler alternative without sacrificing performance. This helps professionals offer a more comfortable service experience, potentially reducing client irritation while maintaining the rich, long-lasting color results expected from a leading brand.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eKolonest Perfect ME+ 44\/0 brings a specific set of advantages to your color menu, balancing coverage strength with natural-looking results. This shade is particularly valued for its straightforward, dependable performance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides rich, medium brown color with pure, natural depth\u003c\/li\u003e\n\u003cli\u003eOffers up to 100% gray coverage for consistent, professional results\u003c\/li\u003e\n\u003cli\u003eME+ technology supports a more comfortable coloring process\u003c\/li\u003e\n\u003cli\u003eDelivers even color deposit from roots to ends\u003c\/li\u003e\n\u003cli\u003eMaintains color vibrancy and depth between service intervals\u003c\/li\u003e\n\u003cli\u003eWorks effectively for both virgin color and color-on-color applications\u003c\/li\u003e\n\u003cli\u003eEnables predictable lift and tonal control when mixed correctly\u003c\/li\u003e\n\u003cli\u003eVersatile for use in single-process, double-process, or balayage formulas\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eUnderstanding the specific features of this formula helps you select the right products for your color services. The following details highlight what makes Koleston Perfect ME+ stand out in professional practice.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eME+ molecule technology replaces traditional sensitizers for a gentler formula\u003c\/li\u003e\n\u003cli\u003ePermanent cream color designed for professional use only\u003c\/li\u003e\n\u003cli\u003eShade 44\/0 indicates a medium brown with a pure natural base\u003c\/li\u003e\n\u003cli\u003eCream consistency allows for precise sectioning and blending\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella Professionals Welloxon Perfect developers (6%, 9%, 12%)\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Koleston Perfect ME+ shades for custom formulation\u003c\/li\u003e\n\u003cli\u003eHigh color deposit rate for efficient application and reduced processing time\u003c\/li\u003e\n\u003cli\u003eLow ammonia profile relative to some traditional permanent colors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eProper mixing and application are essential for achieving the optimal result with Koleston Perfect ME+ 44\/0. Follow standard professional protocols for permanent hair color application.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMix Koleston Perfect ME+ paste with Welloxon Perfect developer in a 1:1 ratio.\u003c\/li\u003e\n\u003cli\u003eSelect developer strength based on desired lift and coverage (6% for same depth or 1 level lift, 9% for 2-3 levels lift, 12% for up to 4 levels lift).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair using a standard application brush or bottle.\u003c\/li\u003e\n\u003cli\u003eFor root touch-ups, apply to regrowth area first, feathering gently into previously colored zones.\u003c\/li\u003e\n\u003cli\u003eFor full-head application, apply color in sections to ensure even saturation and coverage.\u003c\/li\u003e\n\u003cli\u003eProcess according to Wella’s timing recommendations based on developer strength and hair condition.\u003c\/li\u003e\n\u003cli\u003eAfter processing, rinse thoroughly with lukewarm water until water runs clear.\u003c\/li\u003e\n\u003cli\u003eShampoo with a sulfate-free color care system and condition as needed.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis product is a professional permanent cream color specifically formulated for salon use. It is not intended for retail sale or consumer application.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\u003cli\u003eProduct Line: Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eShade Number: 44\/0\u003c\/li\u003e\n\u003cli\u003eShade Description: Pure Naturals Medium Brown\u003c\/li\u003e\n\u003cli\u003eProduct Type: Permanent cream hair color\u003c\/li\u003e\n\u003cli\u003eProfessional Use Only: Yes\u003c\/li\u003e\n\u003cli\u003eCompatible Developers: Welloxon Perfect (6%, 9%, 12%)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eMaximize your results with these practical, service-tested strategies for using Koleston Perfect ME+ 44\/0 in your salon.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse a 6% developer for gray coverage on natural levels 4-6 to maintain depth without excess lift.\u003c\/li\u003e\n\u003cli\u003eFor a customized brunette palette, mix 44\/0 with small amounts of 5\/0 or 3\/0 to shift depth as needed.\u003c\/li\u003e\n\u003cli\u003eAlways perform a strand test before full application when working with previously colored hair.\u003c\/li\u003e\n\u003cli\u003eStore color tubes tightly closed in a cool, dark place to maintain formula stability.\u003c\/li\u003e\n\u003cli\u003eKeep detailed records of your mixing ratios and processing times for consistent, repeatable results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091121172791,"sku":"PB-357635","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-koleston-perfect-440-intense-medium-brownnatural-permanent-2-oz-pb-357635-1.jpg?v=1778062653","url":"https:\/\/purespadirect.com\/products\/wella-koleston-perfect-440-intense-medium-brownnatural-permanent-2-oz-pb-357635","provider":"Pure Spa Direct","version":"1.0","type":"link"}