{"product_id":"wella-koleston-perfect-50-light-brownnatural-permanent-2-oz-pb-357636","title":"Wella Koleston Perfect 5\/0 Light Brown\/Natural Permanent Color \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Koleston Perfect ME+ Pure Naturals 5\/0 Light Brown Permanent Hair Color. Achieve flawless, natural-looking light brown results with this professional-grade permanent hair color from Wella Professionals. Formulated to deliver rich, even coverage and brilliant shine, this shade is an essential addition to any salon color bar. The 5\/0 Pure Naturals series provides reliable, true-to-tone results that blend seamlessly with natural hair.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eThis professional permanent hair color is designed for stylists who demand consistency and performance behind the chair. It delivers deep, natural-looking brown tones that clients love, while the ME+ technology offers a more comfortable experience for both stylist and client.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDelivers pure, natural light brown results with balanced tone\u003c\/li\u003e\n\u003cli\u003eProfessional permanent cream color for salon-only use\u003c\/li\u003e\n\u003cli\u003eME+ reduced-oxidation formula for more controlled processing\u003c\/li\u003e\n\u003cli\u003eReliable coverage of grays and multi-dimensional color payoff\u003c\/li\u003e\n\u003cli\u003eConsistent lifting performance across natural hair levels\u003c\/li\u003e\n\u003cli\u003eBackbar staple for a wide range of brown color services\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eWella Koleston Perfect is a benchmark in professional hair color, and the ME+ technology represents a significant advancement in the formulation. Stylists appreciate the predictability of the 5\/0 shade, which builds depth without shifting to unwanted warm or cool undertones. This allows for seamless blending with natural root regrowth and consistent results across different hair types.\u003c\/p\u003e\u003cp\u003eThe Pure Naturals collection is specifically engineered for clients seeking authentic, undiluted brown tones. Whether used as a standalone color or mixed within the Koleston Perfect system, 5\/0 provides a reliable foundation for countless custom formulations.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eThis shade delivers both technical reliability and aesthetic superiority for professional colorists. The formula is designed to work efficiently while respecting the hair's condition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProduces pure, light brown color without unwanted reflect\u003c\/li\u003e\n\u003cli\u003eME+ technology reduces the potential for oxidative stress during processing\u003c\/li\u003e\n\u003cli\u003eExcellent gray coverage for clients with up to 100% graying\u003c\/li\u003e\n\u003cli\u003eExceptional color retention over the full service cycle\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling conditioned and looking shiny\u003c\/li\u003e\n\u003cli\u003ePredictable lift and deposit for consistent formulation\u003c\/li\u003e\n\u003cli\u003eBlends seamlessly for natural, lived-in color results\u003c\/li\u003e\n\u003cli\u003eCompatible with all Wella Koleston Perfect developers and additives\u003c\/li\u003e\n\u003cli\u003eProfessional only – not intended for retail self-application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eEvery feature of this color is designed with the working stylist in mind. From the texture to the performance, the formulation supports fast, efficient salon workflows.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCream-based consistency provides easy mixing and precise application\u003c\/li\u003e\n\u003cli\u003e5\/0 Pure Naturals shade delivers a true neutral brown without undertone shift\u003c\/li\u003e\n\u003cli\u003eME+ formulation offers improved control over processing times\u003c\/li\u003e\n\u003cli\u003eStable emulsion prevents dripping or running during application\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella Koleston Perfect 1:1 or 1:2 mixing ratios\u003c\/li\u003e\n\u003cli\u003eConsistent coverage on previously colored hair or virgin applications\u003c\/li\u003e\n\u003cli\u003eDeveloped for fine, medium, and coarse textures\u003c\/li\u003e\n\u003cli\u003eMixes neatly for reduced product waste at the station\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eProfessional application is essential for achieving optimal results with Koleston Perfect ME+. Follow standard salon protocols and always perform a patch test prior to service.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMix 1 part Wella Koleston Perfect Cream to 1 part Wella Welloxon Perfect developer (use 6%, 9%, or 12% based on lift needs)\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair using a tint brush and bowl\u003c\/li\u003e\n\u003cli\u003eFor root touch-ups, apply to regrowth area first\u003c\/li\u003e\n\u003cli\u003eFor whole-head color, apply section by section for saturation\u003c\/li\u003e\n\u003cli\u003eAllow to develop for 30 to 45 minutes at room temperature\u003c\/li\u003e\n\u003cli\u003eCheck hair periodically without rubbing or pulling\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water until water runs clear\u003c\/li\u003e\n\u003cli\u003eFollow with Wella Professionals shampoo and conditioners\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis product is formulated exclusively for professional use. The information below reflects the visible product details and standard usage guidelines for the line.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\u003cli\u003eCollection: Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eShade Number: 5\/0\u003c\/li\u003e\n\u003cli\u003eShade Name: Pure Naturals Light Brown\u003c\/li\u003e\n\u003cli\u003eProduct Type: Permanent Hair Color Cream\u003c\/li\u003e\n\u003cli\u003eProfessional Use Only – Not for Retail Sale\u003c\/li\u003e\n\u003cli\u003eME+ Technology Formulation\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eGet the most out of this shade with these practical application strategies for busy salon environments.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse 5\/0 as a base mixer to neutralize over-deposited warm tones in custom formulas\u003c\/li\u003e\n\u003cli\u003eApply slightly thicker at the root area for better gray coverage on resistant hair\u003c\/li\u003e\n\u003cli\u003eFor a softer result, mix with a small amount of 5\/1 or 5\/2 for subtle tonal adjustment\u003c\/li\u003e\n\u003cli\u003eStore tubes upright at room temperature away from direct sunlight to protect formula stability\u003c\/li\u003e\n\u003cli\u003eUse consistent mixing ratios across the entire salon team to maintain result predictability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091121238327,"sku":"PB-357636","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-koleston-perfect-50-light-brownnatural-permanent-2-oz-pb-357636-1.jpg?v=1778062660","url":"https:\/\/purespadirect.com\/products\/wella-koleston-perfect-50-light-brownnatural-permanent-2-oz-pb-357636","provider":"Pure Spa Direct","version":"1.0","type":"link"}