{"product_id":"wella-koleston-perfect-70-medium-blondenatural-permanent-2-oz-pb-357640","title":"Wella Koleston Perfect 7\/0 Medium Blonde\/Natural Permanent Color \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eSchwarzkopf Professional Igora Royal 7\/0 Medium Blonde Permanent Color. Achieve reliable, consistent medium blonde results with this professional permanent hair color from the Igora Royal line. Formulated to deliver intense color payoff and even lift, this shade provides up to 100 percent gray coverage while leaving hair feeling conditioned and strong. The 7\/0 Medium Blonde is a foundational shade ideal for full-head applications, root touch-ups, or blending with other tones for custom formulations.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Professional Igora Royal is a trusted name in salon color services. This 7\/0 shade delivers predictable outcomes every time, making it a staple for any backbar.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDelivers pure, even medium blonde with natural reflect\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% gray coverage on resistant hair\u003c\/li\u003e\n\u003cli\u003eFade-resistant formula maintains depth between services\u003c\/li\u003e\n\u003cli\u003eWorks with the Igora Royal system for seamless blending and lifting\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a smooth, conditioned feel after processing\u003c\/li\u003e\n\u003cli\u003eIdeal for use with Igora Royal developers for precise control\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eProfessional colorists rely on the Igora Royal line for its predictable performance and ability to handle challenging gray hair. The 7\/0 Medium Blonde provides a clean canvas for further toning or acts as a standalone shade for natural-looking results. Its integrated care technology helps reduce breakage during lightening, protecting the hair cuticle while delivering vibrant color.\u003c\/p\u003e\u003cp\u003eThis shade works seamlessly across all Igora Royal formulas, allowing you to mix with Fashion, Natural, or High Definition tones to customize your client’s results. Salon owners value its efficiency, as the consistent development time supports faster service turnover without sacrificing quality.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eFrom root coverage to full-color transformations, this medium blonde shade offers multiple advantages for professional application.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh-performance pigmentation ensures rich, lasting color\u003c\/li\u003e\n\u003cli\u003eOptimal gray blending for clients with 50% to 100% white or gray hair\u003c\/li\u003e\n\u003cli\u003eEven lift and deposit across all hair types and textures\u003c\/li\u003e\n\u003cli\u003eConditioning formula reduces post-color brittleness and breakage\u003c\/li\u003e\n\u003cli\u003eCompatible with Schwarzkopf Professional’s full developer range (3%, 6%, 9%, 12%)\u003c\/li\u003e\n\u003cli\u003eLow-odor profile improves client experience during processing\u003c\/li\u003e\n\u003cli\u003eVersatile mixing ratio supports both standard and service-specific formulations\u003c\/li\u003e\n\u003cli\u003eFade-resistant results extend client retention between appointments\u003c\/li\u003e\n\u003cli\u003eIntegrated color protection helps maintain vibrancy through washing\u003c\/li\u003e\n\u003cli\u003eLifts up to three levels depending on developer strength\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eUnderstanding the technical qualities of this color helps you integrate it effectively into your service menu.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePermanent formula\u003c\/strong\u003e – Delivers lasting color that won’t wash out after a few shampoos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7\/0 shade identity\u003c\/strong\u003e – Pure medium blonde without additional tonal modifiers, making it a true neutral\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIgora Royal technology\u003c\/strong\u003e – Moisture-sealing system helps lock in hydration during development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper compatibility\u003c\/strong\u003e – Works with any Igora Royal developer for flexibility in lift and deposit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing ratio\u003c\/strong\u003e – Standard 1:1 mixing with developer for easy measuring and application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time\u003c\/strong\u003e – Typical 30 to 45 minutes for standard application (always follow manufacturer guidelines)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGray coverage\u003c\/strong\u003e – Proven performance on advanced graying patterns without band or haze\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInter-mixable\u003c\/strong\u003e – Blend with 7-00 or 7-1 for customized depth and tone\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFollow standard professional color protocols when using this shade. Always perform a patch test 48 hours before each service.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMix 1 part Igora Royal 7\/0 with 1 part Igora Royal Developer in a non-metallic bowl\u003c\/li\u003e\n\u003cli\u003eSelect developer strength based on desired lift (3% for deposit, 6% for 1-2 levels, 9% for 2-3 levels)\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair at the root area for gray coverage\u003c\/li\u003e\n\u003cli\u003eFor full-head application, apply to lengths and ends first if lifting, or roots first for deposit\u003c\/li\u003e\n\u003cli\u003eAllow to process at room temperature for 30 to 45 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water until water runs clear\u003c\/li\u003e\n\u003cli\u003eShampoo with a sulfate-free color-safe shampoo and condition\u003c\/li\u003e\n\u003cli\u003eProceed with styling or further toning as needed\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis product is a professional permanent hair color from Schwarzkopf Professional under the Igora Royal line.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Schwarzkopf Professional\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Line:\u003c\/strong\u003e Igora Royal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7\/0 Medium Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Type:\u003c\/strong\u003e Permanent hair color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Cream-based tube (standard retail size, specific volume not provided)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper Required:\u003c\/strong\u003e Yes (sold separately), mix 1:1 ratio\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Use Only:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGray Coverage:\u003c\/strong\u003e Up to 100%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time:\u003c\/strong\u003e 30-45 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eApply the color with a fine-tooth comb and tint brush to ensure even saturation at the root area. For clients with dense gray, use a 6% developer and extend processing time to 45 minutes for maximum coverage. Keep a color journal for each client to track mixing formulas, as 7\/0 can be fine-tuned with 7-00 for extra lift or 7-1 for cool undertones.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091121533239,"sku":"PB-357640","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-koleston-perfect-70-medium-blondenatural-permanent-2-oz-pb-357640-2.jpg?v=1778062693","url":"https:\/\/purespadirect.com\/products\/wella-koleston-perfect-70-medium-blondenatural-permanent-2-oz-pb-357640","provider":"Pure Spa Direct","version":"1.0","type":"link"}