{"product_id":"wella-koleston-perfect-880-intense-light-blondenatural-permanent-2-oz-pb-357643","title":"Wella Koleston Perfect 88\/0 Intense Light Blonde\/Natural Permanent Color \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals Koleston Perfect ME+ 88\/0 Intense Light Blonde\/Natural Permanent Hair Color. Achieve luminous, multidimensional blonde results with this pro-grade permanent color formulation. The 88\/0 Intense Light Blonde\/Natural shade delivers rich, even coverage with a clean, natural-looking tone that works beautifully for full color, highlights, or root touch-ups. Designed for professional hairdressers seeking predictable lift and long-lasting vibrancy, this formula builds the foundation for flawless, consistent salon services.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eThis permanent color formula from the Koleston Perfect ME+ line is engineered for professional application and reliable outcomes. The 88\/0 shade offers a specific combination of intensity and natural finish for light blonde hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntense light blonde tone with a pure natural base (0) for clean results\u003c\/li\u003e\n\u003cli\u003eME+ technology reduces the potential for allergic reactions and skin irritation\u003c\/li\u003e\n\u003cli\u003eUniform color deposit from root to tip for seamless blending\u003c\/li\u003e\n\u003cli\u003eExcellent grey coverage for mature clients seeking natural dimension\u003c\/li\u003e\n\u003cli\u003eWorks across multiple application techniques, including full head and balayage\u003c\/li\u003e\n\u003cli\u003eBuilt for professional use only, ensuring salon-grade reliability\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eKoleston Perfect 88\/0 is a cornerstone shade for stylists who need predictable, high-performance lift in a light blonde arena. The ME+ molecule innovation replaces traditional color precursors, offering a safer and more comfortable experience for clients without compromising on color intensity or longevity.\u003c\/p\u003e\u003cp\u003eThis formula consistently delivers a clean, non-brassy result when lifting natural levels 6 and above, making it a go-to for blonde refreshes and corrective color work. It is compatible with Wella’s standard developer line (not included), offering flexibility for different lift requirements.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eThis permanent hair color provides distinct advantages for busy salon and spa environments. Its reliable formulation supports efficient workflow and client satisfaction.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRich, dimensional light blonde with a natural undertone for soft, believable results\u003c\/li\u003e\n\u003cli\u003eME+ technology offers a significantly lower allergy potential and a more pleasant application experience\u003c\/li\u003e\n\u003cli\u003eEven color deposit minimizes patchiness, reducing the need for multiple touch-ups\u003c\/li\u003e\n\u003cli\u003eExcellent grey coverage for clients seeking a youthful, blended finish\u003c\/li\u003e\n\u003cli\u003eLong-lasting color retention that fades gracefully, protecting the client’s investment\u003c\/li\u003e\n\u003cli\u003eCompatible with standard permanent color application protocols, saving time on training\u003c\/li\u003e\n\u003cli\u003eWorks effectively for both root retouches and full color applications\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eProfessional colorists rely on specific product features to ensure consistency and control. The 88\/0 shade delivers through these practical advantages.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Color Technology:\u003c\/strong\u003e Replaces classic allergens (PPD and PTD) to reduce sensitivity risks without sacrificing color depth or lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e88\/0 Shade Identity:\u003c\/strong\u003e Level 8 (Light Blonde) with a \/0 (Natural) reflector means true, unmodified neutral tone for clean results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniform Application:\u003c\/strong\u003e Creamy, drip-free consistency stays put for precise sectioning and controlled color placement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePredictable Lift:\u003c\/strong\u003e Reliable development curve allows accurate service timing for busy appointment schedules\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Blending:\u003c\/strong\u003e Natural base integrates smoothly with existing hair color, reducing harsh regrowth lines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Packaging:\u003c\/strong\u003e Standard tube format integrates easily with backbar organization and color mixing stations\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eThis permanent color is formulated for professional application only. Always perform a patch test and consult the full professional instruction guide before service.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003ePerform a skin sensitivity test 48 hours prior to application as required by professional safety guidelines\u003c\/li\u003e\n\u003cli\u003ePrepare the client’s hair by assessing current level, porosity, and desired result for the 88\/0 shade\u003c\/li\u003e\n\u003cli\u003eIn a non-metallic bowl, mix the color cream with the appropriate volume of Wella Developers (not included) in a 1:1 ratio\u003c\/li\u003e\n\u003cli\u003eSection the hair cleanly and apply the mixture evenly from root to tip using a color brush\u003c\/li\u003e\n\u003cli\u003eAllow the color to develop according to the manufacturer’s timing for the desired lift and coverage\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear, then shampoo and condition as usual\u003c\/li\u003e\n\u003cli\u003eDry and style as desired, checking for even color deposit and natural blending\u003c\/li\u003e\n\u003cli\u003eAdvise the client on post-service home care to prolong color vibrancy\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis product is a professional permanent hair color from Wella Professionals under the Koleston Perfect ME+ range. Use within professional salon environments only.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLine:\u003c\/strong\u003e Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Code:\u003c\/strong\u003e 88\/0\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Name:\u003c\/strong\u003e Intense Light Blonde \/ Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Permanent Hair Color Cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e ME+ (PPD and PTD reduced)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Use Only:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper Required:\u003c\/strong\u003e Yes (sold separately)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eMaximize the performance of Wella 88\/0 with these professional application insights for consistent outcomes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor maximum lift on darker bases, use with Wella 30 vol (9%) developer and extend development time slightly if needed\u003c\/li\u003e\n\u003cli\u003eWhen color correcting yellow tones, consider using a complementary violet-based toner after processing for a cleaner blonde\u003c\/li\u003e\n\u003cli\u003eAlways store color tubes upright in a cool, dry place to prevent separation and maintain formula consistency\u003c\/li\u003e\n\u003cli\u003eFor root touch-ups, apply to new growth first, then feather onto previously colored lengths for seamless blend\u003c\/li\u003e\n\u003cli\u003eRecord the specific developer volume and timing used for each client to replicate results across future visits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091121697079,"sku":"PB-357643","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-koleston-perfect-880-intense-light-blondenatural-permanent-2-oz-pb-357643-2.jpg?v=1778062714","url":"https:\/\/purespadirect.com\/products\/wella-koleston-perfect-880-intense-light-blondenatural-permanent-2-oz-pb-357643","provider":"Pure Spa Direct","version":"1.0","type":"link"}