{"product_id":"wella-koleston-perfect-990-intense-very-light-blondenatural-permanent-2-oz-pb-357645","title":"Wella Koleston Perfect 99\/0 Intense Very Light Blonde\/Natural Permanent Color \/ 2 oz.","description":"\u003cp class=\"drop-cap\"\u003eWella Professionals Blondor 99\/0 Intense Lightener Swatch. Achieve up to nine levels of lift with this professional-grade powder lightener designed for precise, controlled blonding services. The 99\/0 intensity level delivers a cool, neutral base ideal for creating customized blonde tones during highlighting, balayage, or full-head lightening. This swatch represents the targeted lift and tonal result professionals can expect when using the Blondor 99\/0 formula.\u003c\/p\u003e\u003ch2\u003eQuick Take\u003c\/h2\u003e\u003cp\u003eDesigned for professional colorists who demand predictable lift without sacrificing hair integrity, this lightener powder streamlines the blonding workflow. The 99\/0 formulation provides a reliable foundation for subsequent toning or glazing services.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLifts up to 9 levels for maximum blonde transformation\u003c\/li\u003e\n\u003cli\u003e99\/0 intensity designation indicates a cool, neutral lift profile\u003c\/li\u003e\n\u003cli\u003eProfessional powder format for custom mixing and consistency\u003c\/li\u003e\n\u003cli\u003eIdeal for highlighting, balayage, and full-head application\u003c\/li\u003e\n\u003cli\u003eProvides a clean foundation for toning or color correction\u003c\/li\u003e\n\u003cli\u003eTrusted Wella Blondor technology for reliable lift control\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Pros Choose It\u003c\/h2\u003e\u003cp\u003eWella Blondor 99\/0 Intense Lightener is a staple in professional salons because it delivers predictable lift with minimal scalp irritation when used according to protocol. The powder formulation allows colorists to adjust consistency based on technique—from creamy pastes for foil work to fluid mixtures for balayage.\u003c\/p\u003e\u003cp\u003eThe 99\/0 strength rating gives professionals confidence that the lift will reach target levels without requiring excessive processing time. This predictability reduces callback services and supports efficient appointment scheduling, especially for busy color departments.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003eThis lightener is formulated with Wella’s advanced blonding technology to support professional service outcomes. Colorists benefit from its versatility across multiple application methods and hair types.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides consistent lift across the hair strand for even blonding results\u003c\/li\u003e\n\u003cli\u003eNeutral base minimizes unwanted warmth before toning steps\u003c\/li\u003e\n\u003cli\u003ePowder formula mixes smoothly with liquid or cream developers\u003c\/li\u003e\n\u003cli\u003eSuitable for on-scalp and off-scalp application techniques\u003c\/li\u003e\n\u003cli\u003eReduces risk of patchy lift when applied by trained professionals\u003c\/li\u003e\n\u003cli\u003eSupports layered color services such as root melt with highlights\u003c\/li\u003e\n\u003cli\u003eCan be used for both subtle dimension and dramatic blonde transformations\u003c\/li\u003e\n\u003cli\u003eWorks with all Wella Blondor developer strengths for customized control\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFeatures That Matter\u003c\/h2\u003e\u003cp\u003eThe technical characteristics of this lightener swatch speak to its performance in real salon scenarios. Understanding these features helps professionals select the right formulation for each client’s goals.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e99\/0 intensity rating means high lift with neutral undertones\u003c\/li\u003e\n\u003cli\u003ePowder format allows adjustable viscosity for different application tools\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella Blondor lotion, cream, and liquid developers\u003c\/li\u003e\n\u003cli\u003eVisible swatch demonstrates expected tonal outcome for color planning\u003c\/li\u003e\n\u003cli\u003ePart of the broader Blondor system for consistent brand protocol\u003c\/li\u003e\n\u003cli\u003eSupports both foil highlighting and freehand balayage techniques\u003c\/li\u003e\n\u003cli\u003eMinimal dusting during mixing when handled correctly\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, use this lightener within a professional color service following standard safety protocols. Always perform a patch test before full application and adhere to manufacturer mixing ratios.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMix Wella Blondor 99\/0 powder with compatible developer in a non-metallic bowl\u003c\/li\u003e\n\u003cli\u003eStir until a smooth, lump-free consistency is achieved\u003c\/li\u003e\n\u003cli\u003eApply to dry hair using desired technique (foil, balayage, or full-head)\u003c\/li\u003e\n\u003cli\u003eMonitor processing time based on target lift level and hair condition\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water after processing\u003c\/li\u003e\n\u003cli\u003eShampoo with a sulfate-free neutralizing shampoo\u003c\/li\u003e\n\u003cli\u003eCondition or treat hair immediately following lightening service\u003c\/li\u003e\n\u003cli\u003eProceed with toning or color correction as needed\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eSpecs \u0026amp; Details\u003c\/h2\u003e\u003cp\u003eThis product is a professional hair lightener swatch representing the Wella Blondor 99\/0 Intense Lightener formulation. It is intended for use by licensed cosmetologists in salon environments.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\u003cli\u003eProduct Type: Professional Powder Lightener Swatch\u003c\/li\u003e\n\u003cli\u003eSeries: Blondor\u003c\/li\u003e\n\u003cli\u003eShade\/Intensity: 99\/0 (Intense Lightening)\u003c\/li\u003e\n\u003cli\u003eFormat: Powder (swatch representation)\u003c\/li\u003e\n\u003cli\u003eProfessional Use Only\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella Blondor Developer line\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePro Tips\u003c\/h2\u003e\u003cp\u003eUse these operational insights to get consistent results with Blondor 99\/0 in your daily color services.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMix slightly thicker for foil highlighting to prevent bleeding\u003c\/li\u003e\n\u003cli\u003eUse a thinner consistency for balayage to allow the brush to glide easily\u003c\/li\u003e\n\u003cli\u003eAlways log mixing ratios in client records for repeatable results\u003c\/li\u003e\n\u003cli\u003eLift one level below target to allow for tone deposit\u003c\/li\u003e\n\u003cli\u003eCheck lift at the 20-minute mark to avoid over-processing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52091121893687,"sku":"PB-357645","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/9773\/4711\/files\/wella-koleston-perfect-990-intense-very-light-blondenatural-permanent-2-oz-pb-357645-2.jpg?v=1778062729","url":"https:\/\/purespadirect.com\/products\/wella-koleston-perfect-990-intense-very-light-blondenatural-permanent-2-oz-pb-357645","provider":"Pure Spa Direct","version":"1.0","type":"link"}