Welcome to Pure Spa Direct, your all-inclusive wholesale source for exceptional spa & salon supplies, equipment and furniture.

Solving Your Spa/Salon Supply Needs!

We Have It ALL... over 85,000 products for Pros!

Welcome to Pure Spa Direct, your all-inclusive wholesale source for exceptional spa & salon supplies, equipment and furniture.
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Honored to be a 2024 American Spa Professional's Choice Awards Finalist for Favorite Distributor! We're not blushing, you're blushing!
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Intensive Lash & Brow Tint

The #1 Trusted Brand of Lash & Brow Pros for 20 years! A favorite of spa and salon professionals all over the world, Intensive delivers exceptional quality and unparalleled performance. You'll also appreciate that it's cruelty-free.
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Hard Wax...

Not hard with Pure Spa Direct! We have a huge selection - ask our team about what will suit your needs!
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Industry Insights for Beauty & Wellness Professionals

Stay ahead in the world of beauty and wellness with our insightful blogs. Whether you're a cosmetologist, esthetician, or wellness coach, our daily posts bring you the latest trends, techniques, and business tips tailored to your craft. Explore, learn, and be inspired!

Disposable Underwear Guide for Spas and Salons

Choosing the Right Disposable Underwear for Different Body Services: A Fit That Makes You and Your Clients Feel Like a Million Bucks

Efficiency meets luxury in this choice, and let's be honest—nothing kills a relaxing spa vibe faster than a client who's distracted because they're worried about their 'unmentionables.' Whether they're on...

Storage furniture matching services in a modern spa setting

Why Storage Furniture Should Match the Services Performed: The Secret to a Smarter, More Profitable Spa

Tools built for professionals deserve a home that's just as hardworking as you are. Let's be real for a second: there is nothing glamorous about knocking over a bottle of...

A stylish and organized retail display showcasing the 'Good-Better-Best' price point strategy with a variety of professional spa and salon products.

Why Retail Displays Need More Than One Price Point: The Secret to Turning Your Salon or Spa Shelf into a Cash Cow

Efficiency meets excellence in... the art of turning your salon's retail display into a profit powerhouse. Let's be honest, we've all seen them: the dreaded retail shelf that looks like...

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