Fromm International: Innovating Beauty Since 19071

Fromm International: Beauty Innovation

Discover Fromm's cutting-edge tools for beauty professionals

Fromm International: Pioneering Beauty Excellence

Since its inception in 1907, Fromm International has been at the forefront of the beauty industry. With a rich history that began with the Illinois Razor Strop Co., Fromm has evolved into a comprehensive provider of beauty essentials. Specializing in high-end professional salon tools, the brand is recognized for its shears, salon apparel, hair accessories, brushes, and combs. Fromm's journey has seen the introduction of innovative products like the Clipper-Mate Hard Rubber Comb in 1960 and the FROMM Premium Shear brand in 1989. With a commitment to quality and innovation, Fromm International continues to lead the industry, offering products designed with meticulous attention to detail and superior craftsmanship, catering to both professionals and consumers.

Exploring Fromm International's Beauty Legacy

Fromm International's product line embodies over a century of expertise and innovation. Their range includes prestigious hair tools, salon apparel, and essential beauty accessories. The brand is renowned for its pioneering spirit, as evidenced by the invention of “self-selling scissors” on "Try-It" cards in 1987, a groundbreaking approach in the industry.

In 1992, Fromm diversified into salon apparel with the purchase of Andre Fantasies, and later, in 2000, they launched patented Double-Dip comb technology, showcasing their continuous evolution and adaptation to market demands. The acquisition of Diane Products Company in 2003 further expanded Fromm's product range, especially in tools for textured hair.

Fromm's commitment to excellence is reflected in their modern, sophisticated product lines, which combine the latest technology with high-quality materials. Their dedication to enhancing beauty experiences is evident in their curated collections under core brands: Fromm, Diane, and The Hair Edit. Each brand within the Fromm International portfolio offers a unique range of products, catering to a diverse array of beauty needs and preferences.

Continuously evolving, Fromm International remains committed to exceeding customer expectations with innovative, high-quality products, all developed with the utmost care and highly rated by customers. This dedication to excellence, along with their rich history and strong family leadership, cements Fromm International's reputation as a trusted leader in the beauty industry.