Essie - Pioneering Nail Elegance1 Essie - Pioneering Nail Elegance1

Essie's Colorful Legacy

Over 40 years of trendsetting nail polish excellence

Essie

Essie: Revolutionizing Nail Luxury

Essie stands as an iconic name in the world of professional nail care, celebrated for over four decades of excellence and innovation. Founded in 1981 by Essie Weingarten, Essie Cosmetics has been captivating the beauty industry with its unique vision, beginning with 12 original colors that set new standards in the market. Known for its salon-quality formulas, whimsical names, and a diverse palette that spans thousands of shades, Essie has become a staple for salon professionals, beauty enthusiasts, and fashion icons globally. The brand’s commitment to quality, creativity, and eco-conscious beauty continues to redefine nail luxury, ensuring Essie remains a trendsetter from fashion runways to everyday style.

Essie: A Legacy of Color and Quality

Essie’s journey, from its inception in Queens, New York, to becoming a global nail polish powerhouse, is a story of passion, innovation, and resilience. Essie Weingarten, with a childhood love for nail polish, launched her dream with an audacious trip to Las Vegas, introducing her unique nail polish colors to a wider audience. The brand quickly became known for its quality, featuring chip-resistant formulas and a two-in-one base and color that was a major revolution in the nail industry.

Essie's rise to prominence included milestones like being the first nail polish worn in a fashion show and receiving a royal endorsement when Queen Elizabeth's hairdresser requested 'Ballet Slippers' for Her Majesty. In the following decades, Essie expanded globally, reaching markets across Europe, Africa, Australia, and Asia, and was eventually acquired by L'Oreal in 2010, further expanding its distribution and commitment to cruelty-free products.

Today, Essie offers an extensive palette of over 1,000 nuanced colors, including the original, gel couture, expressie, and LOVE by Essie lines. The brand remains a symbol of style, quality, and innovation, with its iconic square bottles housing some of the most coveted shades in the industry. Essie's continuous innovation and dedication to providing the very best in nail care make it a beloved brand among professionals and consumers alike, setting trends and inspiring creativity in the beauty world.