Wella Color Charm Demi-Permanent Haircolor - 5VV Plum Brown / 2 oz.
Wella Color Charm Demi-Permanent Haircolor - 5VV Plum Brown / 2 oz. Our 21 NEW Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage*. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color. *vs. permanent color
Be a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. New Wella colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage vs. permanent color.
Featuring Shea Butter, our formula is gentler on all hair textures and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella colorcharm Demi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes - depending on your hair type.
With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, weve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color. We give you the color to be a boss in gloss. Create With Confidence.
Gloss, Tone, Refresh, Or Enhance Hair Color
Use Wella Colorcharm Demi-Permanent Color To:
- Color or blend grays
- Add new richness or fashion tones to your existing color
- Tone highlights
- Gloss and add shine
- Refresh faded color
- Gentle to use after lightening, permanent wave or chemical relaxing services
- Quick color application - processes in 20 minutes or less
21 New Demi-Permanent Shades With Added Benefits:
- Shiny, healthy-looking color with less damage vs. permanent color
- Gentler for all hair textures*
- With shea butter
- Free of ammonia, parabens, gluten, phthalates & animalderived ingredients
- Pleasant Fragrance
Our 21 NEW Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage,* letting you gloss, tone, refresh, or enhance hair color. Grouped into shade families with color-coded packaging, finding your perfect shade couldnt be easier. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.
DEMI-PERMANENT OXIDATION:
While using new Wella colorcharm Demi-Permanent color, you may notice a slight color variance between the old and new formula when color is processing. This is called "oxidation" and is completely normal, trust the process.
Details:
- Match clients' existing color to blend gray without noticeable outgrowth
- Add richness or fashion tones to clients' existing haircolor
- Can use immediately after chemical services
- Ammonia free
- Deposit only, no lift
- Long-lasting results
- PPD free
- Ideal for gray blending, toning and creating lowlights
- Fade-resistant results
- Add up to 43% more shine*, even on darker hair (*versus untreated hair)
- Up to two applications per tube
- Mixing ratio 1:2
- Processes in 20 minutes or less
- Use with Color Charm Activating Lotion for optimal results
