How are you showing your repeat clients that you appreciate them choosing to give their hard earned money, to you? The staff members saying "thank you" and "have a nice day", while sincere, are expected as a common courtesy in business. What are you doing to thank them for coming back to see you, and not to your competition? What is your competition doing that keeps their clients from coming to see you? Are your clients feeling bored or like just another dollar sign? Those feelings are what lead your clients to go "try something new" - your competition...with the potential of not coming back.
If you're not sure, concerned or want to simply start going above and beyond what your clients expect, May 1st is the day for you to start! May 1st is National Loyalty Day, while not one of the major holidays in the world, it's a great opportunity to shine.
You can make a big event out of it, complete with food and drinks, music, raffles, giveaways (think grand opening!), treatment demos and product samples. You can choose to have a special service at a discounted rate, or even a special menu (awesome opportunity to test out anything you've been wanting to bring on but weren't sure how it would sell) for just your VIP clients if you have tiers. The ways to work this are limited only by what you want the outcome to be!
Never miss and opportunity to wow your clients and show them you appreciate them. If you don't, your competition will!
Client Loyalty- A Vital Key To Success!
