November 19th is International Men's Day, not one of the days that seems to get as much attention.
This is a perfect opportunity for you to pull in more male clients, sell more men's grooming products and set yourself apart from your competition, who may not even be aware this day exists!
Making the day all about the guys can be done in so many ways! Have some guy friendly themes, if you have televisions, put on some games, have "manly" finger foods and essential oils/candles going. Many guys still can feel uncomfortable going in for services which is why having a day where they know they're not going to be "the only guy" , can be the only chance you get for some of them.
Of course you want to feature the services you offer that they can benefit from aside from manicures and massages. Coffee infused body treatments, "grooming for success" packages that include cuts, facials, manicures and shaves are a great idea! Use this as a chance to educate guys on how easy a skin care routine can be. Have quality retail items on hand, demo them too - once they see how simple it can be, and how much the women in their life will appreciate it, they'll be hooked!
Here are some ideas to get you revved up:
- Grooming Lounge Products
- Lucky Tiger Products
- Tao Of Man
- Clubman Products
- Cedarwood essential oil
- Pure Aromatherapy Essential Oil - Kahlua Coffee
- Sandalwood essential oil
- Ho Wood Pure Essential Oil
- Cedar Verbena Scented Soy Candle
- Patchouli & Anise Scented Soy Candle
- Mustache Combs
- Boar Bristle Beard Brush
- Pocket Pop-Up Brush
Be sure to have samples available as well. There may be some guys who won't outwardly admit they want to try something, but if you pass out samples, you have a good chance of them taking the time to try it!