Pure Spa Blog Posts!
February 20, 2026
Offering "Knitting", "Crocheting" or "Gamer" Hand Treatments: A Niche for Your Nail Salon (And How to Market It!)
Maximize client happiness with this product: a genius strategy for turning passionate hobbies into a booming salon service. In a market where many nail salons look the same, smart owners...
Writing Email Newsletters That Actually Get Your Salon Clients to Rebook
Boost efficiency with this must-have item for your beauty business toolbox: a solid email newsletter strategy. Let's be honest, the thought of writing yet another email might make you want...
Salon and Spa Client Satisfaction Recovery: Scripts for Re-dos, Refunds, and Retention (Without Losing Your Cool or Your Cash!)
Solutions that make a difference... and let’s be honest, sometimes the difference between a loyal client and a scathing online review is how you handle things when they go sideways....
Appointment No-Show Policies: What Works, What Backfires, and How to Communicate It (Without Sounding Like a Drill Sergeant)
Transform treatments with this one weird trick that doesn't involve a Facial Steamer or a new High Frequency Machine. It’s about reclaiming your sanity (and your bottom line) from the...
The Rise of "Soft" Body Treatments: How to Offer Gua Sha for the Body
The right choice for better results is staring you right in the face—or, more accurately, it’s moving from your face to the rest of your client. We’ve all witnessed the...
Creating a "Skin Journey" Journal for Clients to Track Progress and Product Use: The Ultimate Tool for Stellar Results and Repeat Business
Pros know best – try this: If you've ever had a client come back after a series of facials and say, "I don't know, my skin just doesn't feel that...
Upselling Without the Pressure: A Guide for Estheticians to Boost Retail (& Keep Your Soul Intact)
Put your best work forward on the treatment table, not on a sales script that makes you feel like you’re hawking used cars in between serums. As estheticians, we didn’t...
Creating 'Client Journey' Email Automations for Post-Service Follow-Up: The Spa Pro's Secret to Booked-Out Books
Pros love this innovation... because it works while they sleep. Let's talk about the magic trick every successful spa, salon, and barber shop owner wishes they had mastered sooner: the...
Water Quality Matters: Why Your Salon Might Need a Shower Filter for Better Treatments
Boost your edge with... a critical look at your tap. Seriously. For a beauty industry that obsesses over pH, molecular weights, and clinically-proven ingredients, we often ignore the most fundamental...