Pure Spa Blog Posts!
January 30, 2026
The Gift Card Conundrum: How to Guide a Clueless Gifter to the Perfect Service.
Tools that deliver, every time. For you, the spa and salon professional, this phrase probably brings to mind your trusty Facial Steamer or your go-to set of waxing spatulas. But...
Don't Sell the Facial, Sell the Feeling: The Language of Emotional Marketing for Spa & Salon Success
Because your work deserves the best... results, and let's be honest, those results aren't just measured in glowing skin or perfect highlights—they're measured in the look on your client's face...
Developing a "Frequent Flier" Loyalty Program for High-Ticket Services: The Spa & Salon Owner's Guide to VIP Revenue
Deliver quality that clients can see and feel, and they'll keep coming back for that signature brow shape or that muscle-melting massage. But in the competitive world of beauty and...
The "Un-Selling" Technique: Building Trust by Recommending Less. The Counterintuitive Strategy Your Spa Needs.
Enhance treatments with ease and boost your bottom line without ever feeling like a pushy salesperson. We know the drill: you’re an artist, a healer, a confidante—not a car salesman...
The Power of a Shared Laugh with a Client: Your Secret Weapon for Unbreakable Loyalty and Bigger Tips.
Your journey to excellence starts today not just with mastering the perfect balayage or a painless hard wax technique, but by unlocking a tool that's already in your kit: your...
The "Color Blind Date": Letting Regulars Choose Your Next Creative Project for a Discount (And Why It's Your Smartest Marketing Move Yet)
Your path to success begins here... with a brilliant idea that’s part marketing genius, part creative catalyst, and entirely focused on your most valuable asset: your regular clients. Imagine launching...
Creating a "Frequent Flyer" Card for Loyal Clients: The Ultimate Guide to Building Unbreakable Client Loyalty
Invest in your success by transforming occasional visitors into devoted regulars who wouldn't dream of going anywhere else. Let's be honest—in the beauty and wellness industry, your most valuable assets...
The Art of the Gift Certificate That Doesn't Feel Impersonal: How to Turn Paper into Pure Pampering Magic
Make every moment count... especially when it comes to gift certificates that often feel about as personal as a form letter from the IRS. Let’s be honest – the traditional...
What Funeral Directors Can Teach Us About Compassionate Service: The Surprising Secret to Building Client Loyalty That Lasts a Lifetime
Boost revenue with this staple... that you'd never expect to find in a funeral home. I know what you're thinking - "Beth-Ann, have you been sniffing too much essential oil...