Pure Spa Blog Posts!
February 20, 2026
How to Talk to Clients About 'Clean Beauty' and Professional Formulations: A Pro's Guide to Confidence and Conversions
Quality drives repeat business. That's the bedrock of our industry. But today's clients are bringing a new question to the table, one that goes beyond just results and into the...
Marketing Your Salon's Use of Hypoallergenic and Vegan Product Lines: The Smart, Compassionate (and Profitable!) Move
Excellence is always within reach, but sometimes it comes with an unexpected side of itchy, red skin. Let's be real—no one wants their "relaxing" facial to end with a surprise...
When to Refer Out: Recognizing signs that a client needs a different kind of professional (and why it makes you look brilliant)
Build better results with smarter tools... and one of the smartest tools in your professional kit isn't something you can order from our spa tools collection. It's your professional judgment...
The Ethics of Cultural Appropriation vs. Appreciation in Wellness Treatments: Your Guide to Building an Inclusive & Profitable Spa
Elevate treatments, boost profits... and navigate one of the most important conversations in modern wellness without accidentally stepping on a cultural landmine. Let's be real—the line between honoring a tradition...
Cruelty-Free Beauty: Elevating Your Salon's Brand and Client Experience with Ethical Products
Incorporating cruelty-free beauty products in your salon isn't just about following trends—it's about leading with ethics, elevating your brand, and enhancing your clients' overall experience. As the demand for ethical...