Pure Spa Blog Posts!
December 18, 2025
Why You Should Have a "No Fragrance" Policy for Clients: The Secret to a More Inclusive, Peaceful, and Professional Spa
Your clients deserve nothing less than the best, and sometimes, the best smell is... nothing at all. Let's talk about the elephant in the treatment room. You've created a serene...
Why Your Bathroom Cleanliness is a Direct Reflection of Your Tool Sanitation: The Unspoken Truth Every Salon & Spa Professional Needs to Hear
Because every detail matters, let's talk about the one space in your salon or spa that speaks volumes without uttering a single word: the client bathroom. If you think your...
The "Post-Pandemic" Handshake: New Rules of Physical Contact & What It Means for Your Spa Business
Upgrade treatments with this pro secret... it's not about the latest high-frequency machine or luxury serum – it's about mastering the new language of touch. Remember when a handshake was...
The Culture of Consent: Beyond the Draping Conversation - Building Trust in Every Touchpoint
Your path to success begins here... with understanding that consent isn't just about where you place the towel—it's about creating an environment where clients feel genuinely heard, respected, and in...
The Ethics of "Dupe" Culture: Should You Recommend Budget Alternatives? (Your Reputation Depends on This Answer)
Your key to success is here... and spoiler alert: it’s not in that suspiciously cheap serum your client found online that promises “the exact same results as the $200 luxury...
Tester Hygiene SOPs That Don't Turn Into Theater: A Pro's Guide to Real Client Safety
Your work deserves great tools, and your clients deserve genuine safety. Let’s talk about the elephant in the treatment room: the over-the-top, often pointless cleaning rituals that make us feel...
Informed Consent in Massage & Esthetics - Beyond the Intake Form: Building Trust That Keeps Clients Coming Back
Because quality never goes out of style... and neither does not getting sued! Let's be real: that intake form sitting in your spa management binder might feel like just another...
Why You Should Have a "No Children in the Room" Policy: Protecting Your Business, Clients, and Sanity
Pros love this for its impact on the bottom line, but let's be real: that moment when a client shows up with an unplanned plus-one who's four years old and...
The "Final Inspection Walk": The 360-degree check before the cape comes off. (Your Secret Weapon for 5-Star Reviews!)
Boost client loyalty with this gem... the unspoken ritual that separates the good appointments from the ‘holy-wow-I’m-telling-everyone-I-know’ ones. You know the moment. The main event is over—the last strip is...