Pure Spa Blog Posts!
December 05, 2025
The "Post-Pandemic" Handshake: New Rules of Physical Contact & What It Means for Your Spa Business
Upgrade treatments with this pro secret... it's not about the latest high-frequency machine or luxury serum – it's about mastering the new language of touch. Remember when a handshake was...
The Culture of Consent: Beyond the Draping Conversation - Building Trust in Every Touchpoint
Your path to success begins here... with understanding that consent isn't just about where you place the towel—it's about creating an environment where clients feel genuinely heard, respected, and in...
The Ethics of "Dupe" Culture: Should You Recommend Budget Alternatives? (Your Reputation Depends on This Answer)
Your key to success is here... and spoiler alert: it’s not in that suspiciously cheap serum your client found online that promises “the exact same results as the $200 luxury...
Tester Hygiene SOPs That Don't Turn Into Theater: A Pro's Guide to Real Client Safety
Your work deserves great tools, and your clients deserve genuine safety. Let’s talk about the elephant in the treatment room: the over-the-top, often pointless cleaning rituals that make us feel...
Informed Consent in Massage & Esthetics - Beyond the Intake Form: Building Trust That Keeps Clients Coming Back
Because quality never goes out of style... and neither does not getting sued! Let's be real: that intake form sitting in your spa management binder might feel like just another...
Why You Should Have a "No Children in the Room" Policy: Protecting Your Business, Clients, and Sanity
Pros love this for its impact on the bottom line, but let's be real: that moment when a client shows up with an unplanned plus-one who's four years old and...
The "Final Inspection Walk": The 360-degree check before the cape comes off. (Your Secret Weapon for 5-Star Reviews!)
Boost client loyalty with this gem... the unspoken ritual that separates the good appointments from the ‘holy-wow-I’m-telling-everyone-I-know’ ones. You know the moment. The main event is over—the last strip is...
Why You Should Have a "No Children" Policy (And How to Phrase It Kindly): The Unfiltered Truth About Protecting Your Sanctuary
Your business deserves this...to be the peaceful, professional sanctuary you envisioned when you first hung your salon signage. Yet somehow, between the soothing music and aromatic essential oils, there’s a...
Why you should have a "No Children at the Chair" policy: Protecting Your Sanity, Safety, and Bottom Line
Get ahead with this smart buy... and by smart buy, we mean investing in a clear, firm, and beautifully communicated “No Children at the Chair” policy. Let’s be real for...