Pure Spa Blog Posts!
July 03, 2026
Massage and Mental Health: How We Support Therapists' Clients with the Tools for Transformative Care
Upgrade your offerings with this now... because if your massage services aren't addressing mental health, you're literally leaving money on the table (and not the comfortable, heated kind). The conversation...
Team, Culture & Career Longevity: The Secret Formula for Building a Beauty Business That Thrives For Decades
Excellence at every step... is only possible when you have the right people by your side for the long haul. Let's be real: in our world of Facial Steamers that...
The "Un-Selling" Technique: Building Immense Trust by Telling a Client They Don't Need a Product (And Why It Actually Makes You More Money)
Make the hard work look easy... especially when you're about to do something that feels completely counterintuitive: talk a client OUT of buying something. I know, I know - it...
The Ethics of Cultural Appropriation vs. Appreciation in Wellness Treatments: Your Guide to Building an Inclusive & Profitable Spa
Elevate treatments, boost profits... and navigate one of the most important conversations in modern wellness without accidentally stepping on a cultural landmine. Let's be real—the line between honoring a tradition...
How to Talk to Your Doctor About Massage: Giving your clients a script to get a referral (and boost your bookings!)
Maximize client happiness with this product... and by product, I mean the brilliant strategy of helping your clients get their massage therapy covered by insurance! Let’s be real—when someone else...
The "First Date" Nerves: Making New Clients Feel Instantly Comfortable & Coming Back for More
Upgrade your offerings with this now... because let’s be real, walking into a new spa or salon for the first time can feel more nerve-wracking than a blind date with...
The Art of the Men's Scissor-Over-Comb Fade vs. Clipper Fade: A Professional's Guide to Mastering Both
Your journey to excellence starts now... and if you're a barber or stylist, that journey likely involves navigating the great fade debate that's been raging in barber chairs since, well,...
The Client with the Endless To-Do List: Helping Them Relax Anyway.
Your next big seller... is the promise of an escape. We all know her—the client who books an appointment with the frantic energy of a hummingbird on espresso. Her phone...
The Power of a No-Show Policy (That Has Heart): How to communicate and enforce your policy with empathy and firmness.
Your next big win... might just be the policy that protects your time, your team, and your sanity. Let’s talk about the elephant in the room—or rather, the empty chair....