Set yourself up for success by staying ahead of the curve with the latest waxing trends sweeping across Europe—because let’s face it, Americans are always a little late to the party. From glow-in-the-dark wax to artistic waxing designs, Europeans are pushing the boundaries of hair removal in ways that are equal parts bizarre and brilliant. And guess what? These trends are making their way to the US, ready to shake up your salon services and leave clients buzzing (and not just from the pain).
Whether you’re a seasoned esthetician or just dipping your toes into the world of professional waxing, these trends are worth paying attention to. They’re quirky, they’re innovative, and most importantly, they’re conversation starters—perfect for attracting new clients and keeping your regulars coming back for more. So, grab your wax warmer and let’s dive into the wild world of European waxing trends!
1. Glow-in-the-Dark Wax: Because Why Not?
Yes, you read that right. Glow-in-the-dark wax is a thing, and it’s as fun as it sounds. Popular in Germany and the Netherlands, this trend uses specially formulated wax that glows under UV light, turning a routine waxing session into a mini rave. Imagine your client’s surprise (and delight) when their freshly waxed skin lights up under the blacklight in your treatment room. It’s a gimmick, sure, but one that’s guaranteed to get people talking—and posting on social media.
To pull this off, you’ll need high-quality hard wax that’s gentle on the skin but bold in its glow. Pair it with a UV lamp for maximum effect, and watch your clients become walking advertisements for your salon.
2. Artistic Waxing: Turning Skin into a Canvas
Move over, temporary tattoos—artistic waxing is here to steal the spotlight. This trend, which started in France, involves using wax to create intricate designs or patterns on the skin before removal. Think hearts, stars, or even client initials for a personalized touch. It’s like a temporary tattoo, but with way more drama (and maybe a few tears).
To master this trend, precision is key. Stock up on fine-tipped spatulas and practice your designs on a training manikin before trying it on live skin. Bonus: Offer a discount for clients brave enough to let you experiment on them—after all, art is all about taking risks.
3. Cryo Waxing: The Coolest Trend Yet
If you thought hot wax was the only way to go, think again. Cryo waxing, a trend popular in Scandinavia, uses chilled wax to numb the skin before hair removal, reducing pain and redness. It’s perfect for clients with sensitive skin or those who dread the sting of traditional waxing.
To offer this service, you’ll need a specialized wax warmer with cooling capabilities and a high-quality post-wax soothing gel to lock in the cooling effect. It’s a luxurious twist on a classic service that clients will love—especially during the summer months.
4. Waxing with CBD: Relaxation in Every Strip
Europeans are all about wellness, and that extends to their waxing routines. CBD-infused wax, which started in Switzerland, is gaining traction for its calming and anti-inflammatory properties. The CBD helps soothe the skin and reduce post-wax irritation, making the experience far more pleasant for your clients.
To incorporate this trend, look for CBD-infused pre- and post-wax products or even waxes that already contain CBD. Pair it with a relaxing aromatherapy diffuser in your treatment room, and you’ve got a spa-like experience that clients will rave about.
5. Sustainable Waxing: Eco-Friendly Hair Removal
Sustainability isn’t just a buzzword in Europe—it’s a way of life. Eco-conscious waxing trends, like biodegradable wax strips and plant-based waxes, are becoming the norm. Clients love knowing their beauty routines aren’t harming the planet, and salons that adopt these practices often see a boost in client loyalty.
To go green, switch to sugaring products or biodegradable wax strips. You can even offer a discount for clients who bring their own reusable towels to appointments. Every little bit helps!
Ready to Embrace the Weird and Wonderful?
European waxing trends might seem out there, but they’re a goldmine for salons looking to stand out. Whether you’re lighting up the room with glow-in-the-dark wax or calming clients with CBD-infused treatments, these trends are all about creating memorable experiences. And let’s be honest—who doesn’t want to be the salon that offers the coolest, most Instagram-worthy services in town?
So, stock up on the latest waxing supplies, train your team, and get ready to wow your clients. The future of hair removal is here, and it’s anything but boring.
