Elevate Salon Results with Joico's Science‑Driven Hair Solutions
Our professional Joico collection equips salons with high-performance hair care rooted in cutting-edge science and salon-grade innovation. Backed by 50 years of expertise since its founding in California in 1975, Joico’s formulations deliver reliable outcomes that professionals count on.
Advanced Bond‑Repair & Damage Protection
Joico’s Defy Damage System, powered by SmartRelease™ liposome technology, has been lab‑tested to reduce hair breakage by up to 80% and increase resilience five‑fold while preserving over 90% of color vibrancy. This system targets chemically treated and heat-exposed hair—common challenges for salon clients—by reinforcing strands from the inside out.
Solutions for Every Hair Type
Whether your clients need intensive repair, color longevity, hydration, or volume, Joico offers a targeted line for each concern. The K‑PAK series uses a Quadramine Complex with multiple molecular weights of keratin to rebuild even the most compromised hair. Meanwhile, HydraSplash delivers 24-hour hydration without weighing down fine strands, making it ideal for frequent-wash clients.
Color Professionals’ Choice
Joico’s LumiShine and Vero K-PAK color systems incorporate ArgiPlex™ technology, resulting in 2X shine and significantly improved strand integrity post-coloring. For blonding experts, the Blonde Life series safely lifts and tones while reinforcing hair strength—essential in minimizing the damage typically associated with high-lift processes.
Clean Beauty & Ethical Formulations
With a growing demand for eco-conscious salon products, Joico delivers with its Inner Joi line—100% vegan, cruelty-free, and packed with naturally derived ingredients. Joico is committed to sustainability with packaging made from up to 25% post-consumer recycled plastic and energy-efficient manufacturing.
Professional Performance, Retail Ready
Each Joico item is designed to perform in the treatment room and inspire client loyalty at home. Stocking Joico means you’re not only offering transformative results in-house but also providing your clients with take-home care that reinforces your expertise between visits.
From deep repair to daily hydration, Joico stands as a trusted brand for forward-thinking beauty professionals who demand visible results and long-term client satisfaction. Expand your salon's offerings with Joico’s dynamic product range—where science meets beauty, and results speak for themselves.
