Bella & Bear Botanicals — Melt Away Pre-Cleanse / 1 oz. Take off the day without taking away your skin’s comfort. Melt Away Pre-Cleanse dissolves makeup, sunscreen, and daily buildup in seconds while conditioning the skin so it feels supple—not squeaky. The oil-to-milk formula rinses clean with water, leaving zero film and creating the ideal canvas for your second cleanse and nightly treatments. Clients love the soft, radiant glow; pros love the dependable, retail-friendly experience that turns first-time buyers into repeat fans.
Housed in a premium, recyclable glass bottle with a hygienic pump, this minimalist blend uses nutrient-rich botanical oils and a high-performance emulsifier to lift impurities thoroughly yet gently. It’s the effortless first step that makes every routine work better—no tugging, no tightness, no guesswork.
Why Clients Reach for It (and Repurchase)
Melt Away doesn’t just remove; it replenishes. Lightweight grape seed oil loosens long-wear pigments and mineral SPF while sunflower, pumpkin, avocado, and rice bran oils cushion the skin with vitamins and essential fatty acids. When water is added, the cleanser transforms into a silky micro-emulsion that rinses completely, so skin feels fresh and breathable—never waxy or stripped. The result is a comfortable, balanced complexion ready for serums and moisturizers to do their best work.
Retail-Ready Benefits
Position Melt Away as a simple habit that pays off fast—clearer pores, smoother texture, and a healthier-looking barrier with consistent use. It’s perfect for clients who wear SPF daily, love long-wear makeup, or struggle with dryness from over-cleansing. The 1 oz. size is ideal for travel, gym bags, and discovery sets, making it an easy add-on at checkout or in curated skincare bundles.
How the Formula Works
This cleanser leverages the chemistry of oil attraction and a modern, rinse-clean finish. Emollient lipids bind to oil-soluble debris (sebum, sunscreen, makeup), while the emulsifier Di-PPG-2 Myreth-10 Adipate allows the entire mixture to turn milky on contact with water—then sweep away without residue. Because the cleanse is thorough yet gentle, the skin’s moisture barrier remains supported, helping reduce the feeling of tightness after washing.
Ingredient Highlights
Each oil in the blend contributes a distinct skin benefit, creating a cleanser and conditioner in one step:
- Vitis Vinifera (Grape) Seed Oil: Lightweight, non-comedogenic, and efficient at dissolving pigments and SPF.
- Helianthus Annuus (Organic Sunflower) Seed Oil: Naturally rich in Vitamin E to support a soft, resilient feel.
- Cucurbita Pepo (Pumpkin) Seed Oil: Zinc and omega fatty acids help clarify the appearance of congested areas.
- Persea Gratissima (Avocado) Oil: Comforts with vitamins A, D, and E for a plush, soothed finish.
- Oryza Sativa (Rice) Bran Oil: Squalene and fatty acids leave skin conditioned and luminous after rinse.
- Di-PPG-2 Myreth-10 Adipate: High-performance emulsifier that ensures a complete, residue-free rinse.
Good to know: Vegan, cruelty-free, and made without parabens or sulfates. Produced in small batches in the USA and packaged in premium glass to help protect formula freshness.
Who It’s For
All skin types will appreciate the gentle cleanse and soft finish. Especially suitable for clients who:
- Wear SPF and/or long-wear makeup daily.
- Experience tightness after foaming cleansers.
- Prefer a swift, one-minute step that noticeably improves how their routine performs.
- Want a travel-friendly cleanser that won’t spill or leave residue.
How to Use at Home (PM First Cleanse)
- Begin on dry skin with dry hands. Dispense 1–2 pumps into your palm.
- Massage over face (and lips/eyes if desired) for 30–60 seconds to loosen makeup and sunscreen.
- Add a splash of lukewarm water to emulsify—the oil turns into a light, milky texture.
- Rinse thoroughly. Follow with your second cleanser to complete a double cleanse, then apply serum and moisturizer.
Pro Tip: For heavy eye makeup, hold a small amount over lashes for a few seconds before massaging. Repeat a brief emulsify-and-rinse for waterproof formulas.
Merchandising & Bundle Ideas (Retail)
Make Melt Away the anchor of a “Clean Slate” retail story. It’s approachable, effective, and pairs easily with a range of follow-ups. Place testers near the cleanser shelf with a “See the Milk” demo: massage onto the back of the hand and spritz with water so clients can feel the instant rinse-clean shift.
- Double Cleanse Duo: Melt Away + gentle gel/cream cleanser for everyday routines.
- SPF & City Life Kit: Melt Away + daily mineral SPF + hydrating serum.
- Travel Trio: 1 oz. Melt Away + hydrating mist + lightweight moisturizer.
Scent, Texture & Packaging
Silky, cushiony oil that becomes a feather-light milk on contact with water; rinses clean with no film. Minimal, naturally soft aroma from the oils—no added synthetic fragrance. Glass bottle with precision pump for clean, controlled dispensing and minimal exposure to air.
Care Notes & Standards
Formulated without parabens or sulfates; vegan and cruelty-free. Patch test new routines on highly sensitive skin. Avoid getting product directly in the eyes; if contact occurs, rinse well with water. Store away from direct heat and sunlight to maintain freshness.
