Clairol Pure White Creme Developer 20 Volume / 1 Gallon

VO-300512   0104918
Salon/Spa Price: $23.86
Shipping calculated at checkout.

Clairol Pure White Creme Developer 20 Volume / 1 Gallon is a game-changer in the world of hair color. Designed to provide professional-grade results, this creme developer contains protective conditioners and emollients that nourish your hair while lifting it to your desired shade. With a stability of up to 3 years, Pure White Creme Developer is perfect for use with permanent colors like Miss Clairol, Complements, Second Nature (with 20-volume), Torrids, and Creme Toner. Its versatility doesn't end there - you can also use it with all powder, liquid, and gel lighteners.

What sets Pure White apart is its creamy consistency that mixes quickly and easily with any Clairol Professional hair color or lightener, creating a creamy liquid gel that's perfect for use with an applicator bottle. It also provides consistent, predictable results that you can count on every time.

If you're looking for gentle lift, the 10-volume strength is perfect for you. For normal lift, opt for the 20-volume strength. If you're after extra lift, go for the 30-volume strength, and for maximum lift, the 40-volume strength is your best bet. With Pure White, you can achieve your desired shade without compromising on the health and integrity of your hair.


  • Provides creamy consistency
  • Use for bowl-and-brush or bottle application
  • 10-, 20-, 30-, and 40-volume strengths
  • Use with lighteners and permanent haircolor