Colorcharm - Modifier - Blonding Plus (BP) 0500 / 1.4 fl. oz. - 42 mL. by Wella

Wella Colorcharm Blonding Plus (BP) 0500 Modifier. Crafted for professionals who demand control, consistency, and creativity, Wella Colorcharm Blonding Plus (BP) 0500 is the indispensable additive you need to achieve clean, bright, high-lift blonde results without the brass. Designed to reduce and neutralize unwanted warm tones in lightened hair, this modifier empowers stylists to customize every blonde transformation with confidence and precision. Whether you're preparing a full blonding session or fine-tuning highlights, Blonding Plus enhances the clarity of your results while maintaining the integrity of the hair.

With its advanced Liquifuse Technology™, this liquid haircolor additive works seamlessly with the Wella Colorcharm permanent color line to deliver vibrant, even results that stay true. Professionals rely on its floral fragrance and gray-coverage-boosting performance for a more enjoyable client experience and salon-worthy outcomes every time.

Refined Formulation for Superior Blonde Results

The Wella Colorcharm Blonding Plus BP 0500 isn't just another color additive—it's a formulation powerhouse for blonding specialists. It's engineered to specifically target brassiness and elevate lift clarity by helping reduce underlying warm pigments that naturally emerge during lightening. This modifier tones down gold and orange hues, pushing your blonde finishes toward cooler, cleaner, more desirable shades.

Its performance goes beyond just visual results—it enhances how the hair behaves post-process. By optimizing the tone during the coloring process, stylists reduce the need for aggressive post-color corrections, allowing for:

Trusted Compatibility with Wella Colorcharm Color Line

This modifier is crafted to work hand-in-hand with Wella Colorcharm permanent liquid color—an industry-trusted line for its liquid consistency and excellent gray coverage. Because it shares the same liquid viscosity, Blonding Plus mixes effortlessly into formulas without disrupting the mixing ratio or application technique. You'll experience:

For salons where time and product performance go hand-in-hand, this translates into smoother workflows, happier clients, and beautiful, controlled blonding results.

Reliable for All Blonding Techniques

From balayage to full bleach-outs, highlights to baby-lights, this product fits right into your workflow no matter the technique. Professionals love that it's equally effective in foil work and open-air processing. It's a go-to for colorists working with:

And with its 42 mL (1.4 FL OZ) size, it's ample enough for multiple sessions while minimizing waste—an excellent value for busy professionals who color all day long.

A Better Salon Experience for Clients

Blonding Plus doesn't just transform results—it elevates the whole salon experience. While many additives carry harsh chemical scents, this formula is infused with a light floral fragrance that keeps clients relaxed throughout the service. This small, sensory upgrade enhances client satisfaction and promotes salon loyalty.

Plus, because of the improved gray coverage and tone refining benefits, clients walk out the door with bright, dimensional blonde that looks polished and professional—helping you retain more referrals and repeat bookings.

Why Pros Keep This Modifier in Their Color Bar

Blonding Plus (BP) is the kind of product that quietly does the heavy lifting in your color results. It won't overshadow your artistry—but it will elevate it. Pros love it because:

Whether you're creating icy platinum blondes or just brightening a bronde base, this additive helps your blonde results stay on tone—never too yellow, never too orange—just perfectly balanced.

Ideal For Professional Back Bar Use or Retail

While most salons will stock Blonding Plus for their own color services, it's also an ideal retail add-on for salon professionals who sell at-home maintenance kits. Educating clients on how this additive contributes to their final results helps build trust in your services—and the products you use.

For stylists who specialize in blonding, it can even become part of your branded signature—“the secret sauce" behind your flawless finishes.

Usage Guidance for Maximum Results

Use Blonding Plus as an additive—not a standalone product. Add directly to the color mixture when aiming to lift and tone in one step. Dosage and usage directions may vary depending on target result, developer strength, and client starting level. For best practices, always refer to the Wella Colorcharm professional mixing guide or your distributor's resources.

This level of customization helps you serve every client with a truly tailored color service, aligning with your brand's reputation for professionalism and excellence.

Trusted Brand, Professional Results

Wella has been a pioneer in professional hair color for decades, and the Colorcharm series remains one of the most trusted lines for consistent, salon-quality results. With the Blonding Plus (BP) 0500 Modifier, you gain access to the nuanced, high-performance tools that serious professionals rely on for their artistry.

Stock it at your back bar or retail it to advanced clients who color at home under your guidance—either way, it's a smart, high-impact addition to your color portfolio.