Wella Color Touch Developer Emulsion 13 Volume (4%) / 33.8 oz.
Wella Professionals Color Touch 4% 13 Vol. Developer 1L. Achieve precise demi-permanent color results with Wella Professionals Color Touch 4% 13 Vol. Developer. This 1-liter bottle delivers consistent, reliable activation for Wella Color Touch shades, ensuring even saturation and long-lasting vibrancy. Designed for professional use, this developer unlocks the full potential of ammonia-free color services while maintaining the integrity of the hair structure.
Quick Take
For stylists who demand performance without compromise, this developer provides the ideal oxidation level for gentle, beautiful results. It is engineered to work seamlessly with Color Touch formulas, offering a professional-grade foundation for a wide range of services.
- Precisely calibrated 4% (13 Vol.) strength for demi-permanent applications.
- Large 1-liter format supports high-volume salon backbar usage.
- Ensures even color development for natural-looking, multi-dimensional results.
- Supports ammonia-free formulations that respect the hair cuticle.
- Professional-only product for licensed stylists and colorists.
Why Pros Choose It
Professional colorists rely on Wella Developers to deliver predictable, salon-safe outcomes. This 4% formulation is specifically matched to Color Touch shades, providing the exact oxidation needed to lift the cuticle just enough for pigment deposit without causing unnecessary damage.
The 13 Vol. strength offers a gentle yet effective activation, making it ideal for clients with previously colored or sensitive hair who still want vibrant, professional results. The large 1L bottle ensures your station stays stocked through multiple daily services, reducing waste and downtime.
Key Benefits
Integrating this developer into your color service routine simplifies the mixing process and elevates the integrity of every application. Stylists benefit from predictable, uniform color from root to tip.
- Delivers rich, reflective color results with up to 50% grey coverage.
- Mixes smoothly with Color Touch shades to create a creamy, non-drip consistency.
- Offers a gentle, low-ammonia alternative to permanent developers.
- Supports versatile applications including glossing, toning, and demi-permanent coloring.
- Helps maintain long-lasting color vibrancy while extending the life of the service.
- Minimizes lift and damage on fragile or pre-lightened hair.
- Provides predictable processing that aligns with standard salon timing.
- Compatible with all Wella Color Touch shade palettes.
Features That Matter
Beyond the formulation, the packaging and technical specs are built for fast-paced salon workflows. This developer balances performance with convenience, helping you maintain efficiency without sacrificing quality.
- 4% Volume (13 Vol.): Ideal for gentle demi-permanent color activation, providing minimal lift.
- 1 Liter Bottle: Reduces the frequency of reordering and supports busy backbar stations.
- Ammonia-Free Compatibility: Designed to work exclusively with the Color Touch ammonia-free system.
- Professional-Only Packaging: Labeled clearly for licensed use, ensuring safety and compliance.
- Easy-Pour Bottle Design: Streamlines measuring and mixing during color preparation.
- Stable Formula: Maintains consistent performance across mixing ratios and application methods.
- Manufacturer-Backed Quality: Developed by Wella Professionals for reliable salon outcomes.
How to Use
Always follow Wella’s recommended mixing ratios for Color Touch services. Apply the developer to enhance the performance of your chosen shade, ensuring accurate color deposit and shine enhancement.
- Prepare Color Touch shade according to manufacturer’s mixing instructions using this 4% developer.
- Mix thoroughly in a non-metallic bowl until a smooth, creamy consistency is achieved.
- Apply immediately to dry or towel-dried hair using a color application brush.
- Process according to the desired effect and the Color Touch shade guidance provided by Wella.
- Rinse thoroughly with lukewarm water until the water runs clear.
- Follow with a pH-balanced shampoo and conditioner suitable for color-treated hair.
- Style as usual, noting that Color Touch adds a glossy, vibrant finish.
- Discard any unused mixed product after service; do not store for later use.
Specs & Details
This developer is exclusively for professional use in salons and should be stored securely away from direct sunlight and extreme temperatures. It is not intended for retail sale to consumers.
- Brand: Wella Professionals
- Product Type: Color Developer / Oxidizer
- Volume: 4% (13 Vol.)
- Size: 1 Liter / 33.8 fl oz
- Compatibility: Wella Color Touch Demi-Permanent Hair Color
- Use Type: Professional service only
- Packaging: White plastic bottle with resealable cap
Pro Tips
Maximize the efficiency and quality of your Color Touch services with these professional operational tips. Avoid common pitfalls and streamline your backbar workflow.
- Store developer at room temperature; extreme heat or cold can alter the viscosity and performance.
- Always mix in small batches for individual services to maintain freshness and avoid waste.
- Keep a dedicated mixing station with clean tools to prevent cross-contamination with other products.
- If the color appears too runny, check your mixing ratios before adding more developer.
- For fine hair, reduce application time slightly while monitoring development closely for even saturation.
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