Every professional stylist knows that achieving the perfect blonde requires the right tools—and that's exactly where Clairol's Basic White 2+ Lightener comes in. If you're still using BW2, it's time to ask yourself: could there be something better? In this guide, we'll explore why the Basic White 2+ Lightener is quickly taking the top spot in professional salons everywhere, offering superior lightening power, control, and versatility.
The beauty of blonde hair, whether it's in highlights, balayage, or full-head transformations, is the ability to push limits. And Basic White 2+ helps you do just that—delivering up to 9 levels of lift to go beyond brassiness and bring out stunning, even blonde tones. In this blog, we'll take an in-depth look at what makes this lightener an absolute game-changer for professional colorists and why it outshines its predecessor, BW2.
Why Upgrade to Basic White 2+? More Lift, Less Hassle
The Basic White 2+ Lightener is not just an improved formula—it's a revolution for professional colorists. Offering up to 9 levels of lift, it's the perfect choice for clients who want bright blonde transformations without the dreaded orange or yellow tones that often come with lightening treatments. Whether you're lightening the whole head or targeting specific sections with highlights, this formula allows you to get the clean, even results your clients crave, without all the extra toning work.
One of the biggest complaints with BW2 is the unpredictability that can sometimes lead to uneven results. In contrast, the Basic White 2+ Lightener offers consistency every time. No surprises—just brilliant blonde results that look flawless and even across the board. Plus, the added lift power means you'll need fewer applications to achieve the desired level of lightness, making it a cost-effective and time-saving tool in your professional arsenal.
Up to 9 Levels of Lift: Go Beyond Brass
Brassiness is every stylist's nightmare, and it's something that the Basic White 2+ tackles head-on. Thanks to its extra-strength formulation, this lightener lifts hair up to 9 levels, giving you the power to take clients beyond brassy tones and into the bright, cool blonde territory they're asking for. No more worrying about unsightly orange or yellow tones—this product allows you to achieve a brighter, cleaner lift that's ready for toning or even left as-is for a cool, platinum look.
The clear, non-pigmented powder also makes it easy to monitor the lightening process in real time. No more guessing games—Basic White 2+ gives you clear visibility throughout the process, ensuring that every strand is lifted to perfection. This is particularly crucial when performing complex balayage techniques, where precision is key. Pair it with your favorite professional hair color to achieve flawless results every time.
Unmatched Versatility for On and Off-Scalp Lightening
As a professional stylist, versatility is everything. Whether you're doing an all-over lift, precision highlights, or intricate balayage, you need a lightener that can handle it all. The Basic White 2+ Lightener is formulated to work both on and off the scalp, making it the ideal choice for a wide range of applications. This makes it the perfect companion for salons that need to cater to clients with diverse hair types and styling needs.
The lightener's creamy consistency, once mixed, ensures smooth application that stays exactly where you want it. No sliding, no uneven distribution—just a controlled, even lift that allows you to work with confidence. This consistency is particularly useful for stylists who prefer freehand painting techniques like balayage, as the lightener won't shift or bleed into other sections.
De-dusted Formula for Mess-Free Application
We've all been there: lightening powder flying everywhere as you try to mix it. It's messy, wasteful, and frankly, annoying. That's why Clairol has improved upon the BW2 formula by introducing a de-dusted formula in the Basic White 2+ Lightener. The de-dusted powder stays contained during the mixing process, reducing fly-aways and making for a cleaner, more manageable preparation.
Once mixed, the formula achieves a smooth, creamy consistency that's easy to work with and ensures even application. No clumps, no streaks—just an effortless blend that gives you control over the entire process. This also means less product waste, saving you both time and money in the long run.
Vegan Formula—Gentle on Hair and Cruelty-Free
Many clients are looking for cruelty-free and vegan products in their haircare, and Clairol's Basic White 2+ Lightener delivers. It's free from animal-derived ingredients and includes malic acid, which helps maintain the hair's integrity during the lightening process. This means less breakage and damage, even when lifting up to 9 levels.
For professionals, this is a huge benefit. You can offer your clients the results they want without compromising the health of their hair. And for clients with ethical considerations, you'll have peace of mind knowing you're using a product that aligns with their values. Vegan-friendly, cruelty-free, and highly effective—this lightener checks all the boxes for modern salon services.
A Must-Have for Your Professional Toolkit
The Basic White 2+ Lightener is a true workhorse for any professional colorist. Its versatility, ease of application, and powerful lifting capabilities make it a staple in every stylist's kit. Whether you specialize in intricate color work like balayage or need a reliable formula for all-over blonde transformations, this lightener will exceed your expectations.
Plus, Clairol's dedication to improving the professional experience is evident in every detail of this product. From the de-dusted formula that minimizes mess to the creamy consistency that ensures precise control, Basic White 2+ is engineered for efficiency and excellence. For salons looking to offer the best lightening services possible, this product is a must-have.
Where to Get It
Ready to make the switch from BW2 to Basic White 2+? You can find this lightener, along with a wide range of other professional salon products, at Pure Spa Direct. Stock up on this game-changing lightener and browse our full range of salon essentials to keep your station fully equipped for every client that walks through your door.
Don't forget to check out our other offerings like waxing supplies, wax warmers, and lash extensions to complete your service offerings. Pure Spa Direct is your one-stop shop for all things salon and spa, ensuring you always have the best products on hand to deliver stunning results.