Pure Spa Blog Posts!
December 20, 2025
The "Un-Selling" Technique: Building Immense Trust by Telling a Client They Don't Need a Product (And Why It Actually Makes You More Money)
Make the hard work look easy... especially when you're about to do something that feels completely counterintuitive: talk a client OUT of buying something. I know, I know - it...
The "First Date" Nerves: Making New Clients Feel Instantly Comfortable & Coming Back for More
Upgrade your offerings with this now... because let’s be real, walking into a new spa or salon for the first time can feel more nerve-wracking than a blind date with...
Creating a "Nail Care" Zine to Give to Clients: Your Ultimate Guide to Building Client Loyalty & Boosting Retail Sales
Clients demand the best... and then they promptly forget everything you told them the moment they walk out your door with their gorgeous new manicure. It’s like their brain gets...
The "Name Game": How Remembering Names Builds Unshakable Loyalty (And Your Bottom Line)
Let’s make great results happen… and it all starts with two little words: their name. Forget fancy marketing funnels and expensive advertising for a second. The most powerful tool in...
The "Name Game": A System for Remembering Every Client's Formula and History (And Never Mixing Up Mrs. Johnson's Highlights Again!)
Impress clients every time they walk through your door by remembering their exact formula, preferences, and treatment history like you've got a photographic memory. We all know that sinking feeling...
The Power of a No-Show Policy (That Has Heart): How to communicate and enforce your policy with empathy and firmness.
Your next big win... might just be the policy that protects your time, your team, and your sanity. Let’s talk about the elephant in the room—or rather, the empty chair....
Why You Should Display Your Certifications Prominently: The Silent Sales Tool That Books Your Chair
Your results deserve the best tools... and your clients deserve to know about the expert hands wielding them. Let's be real for a second. In a world where anyone with...
The "Un-Announced Upgrade" to Delight a Regular: Your Secret Weapon for Client Retention & Revenue Growth
Start strong, stay successful... and let's talk about the silent game-changer in your service menu that you're probably overlooking. You know that amazing regular client who books like clockwork, never...
The Psychology of Color in Your Marketing Materials (It's More Than Just Pink): How to Make Your Spa or Salon Irresistible
Success is built on great choices... and one of the most powerful choices you can make for your spa or salon has nothing to do with which Facial Steamer to...