Pure Spa Blog Posts!
January 10, 2026
The Client Who Brings a Filtered Selfie: Managing Unrealistic Expectations with Grace and Professionalism
Take control of your results when a client walks in clutching a phone showing a digitally altered version of themselves. This scenario is becoming the new normal in treatment rooms...
The Impact of Social Media on Beauty Standards: a Discussion
It's time to level up your results... and by results, we mean your ability to navigate the wild world of social media beauty standards without losing your mind (or your...
Beyond Skin Deep: Why Equity in Aesthetics Is the Future of Beauty
Simple changes can lead to big improvements... especially when it comes to embracing equity in the beauty industry. Gone are the days when one-size-fits-all treatments ruled the spa world—today’s clients...
How Has Globalization Affected Beauty Standards? The Impact on Client Expectations
In today's interconnected world, beauty standards are no longer confined by geographical boundaries. Thanks to globalization, clients now walk into salons and spas with a mosaic of beauty ideals influenced...