Pure Spa Blog Posts!
January 02, 2026
The "Waxing Community": Building a Referral Network with Estheticians (Your Guide to More Clients & Less Competition!)
Your clients deserve the best... and honestly, so do you. As an esthetician, you've mastered the art of making fuzz disappear faster than a free sample at a beauty convention....
What I've Learned About Humanity From Being a Massage Therapist: A Journey of Hands, Heart, and Unexpected Wisdom.
Stand out with better service by first remembering what connects us all. After years with my hands on more shoulders, backs, and feet than I could ever count, I've realized...
When You Recognize a Client's Voice From the Waiting Room Before You See Them: The Secret Superpower of Building a Thriving Beauty Business
Get more from less... effort on marketing and more reward from the clients you already have. You're finishing up with Mrs. Henderson's highlights when you hear it. That distinct, melodic...
The "First Timer's Fear": The One Sentence That Puts Them at Ease (And Turns Them Into Regulars!)
Stay ahead in a competitive world where first impressions can make or break your booking calendar. We’ve all seen it: that deer-in-headlights look when a new client walks through your...