Pure Spa Blog Posts!
December 16, 2025
The "Home Kit" Ritual: Sending clients home with a sample-sized routine for the next 72 hours (and bringing them back for more!)
Create results that last... beyond your spa doors and straight into your client's daily routine! Let's be real: that amazing Spa Body Treatment or relaxing massage feels incredible, but the...
The Social Sanity Service for Those Overwhelmed by Online Life: Your Spa's Next Revenue Revolution
Make the hard work look easy... especially when it comes to creating irresistible new services that clients will literally line up to book. If you've noticed your clients looking more...
The "Two-Week Test": Designing a Cut That Looks Better As It Grows Out - Your Clients Will Thank You!
Every detail counts when it comes to creating haircuts that keep clients coming back instead of calling in a panic two weeks later. Let's be honest - we've all had...
The Client's Journey Map: Visualizing Every Touchpoint of Their Experience - Your Secret Weapon for Spa & Salon Success!
Take your business to the next level by mastering the art of client journey mapping—because let's be honest, if your client's experience were a facial, would it be a luxurious...
What Spas Can Learn from the Hospitality Industry's Greatest Concierges: The Secret Sauce to Raving Fan Clients
Experience the difference quality makes... especially when it’s applied to the first and last person your client sees. If your spa essentials are on point but your front desk experience...
Virtual Consultations: Are They Worth Offering for Esthetician Services? (The Surprising Truth)
Take your results further... by finally answering that burning question: should you add virtual consultations to your menu of services? Let's be real, the thought of trying to assess someone's...
The Art of the Follow-Up: The "How is your skin feeling?" text that doesn't feel salesy.
Success is built on great choices... like choosing to send a thoughtful follow-up text instead of a generic sales blast. We've all been there: a client leaves your spa looking...
The "Sleep Salon": Offering Services Dedicated Solely to Improving Rest - Your Next Revenue Dream Come True!
Maximize impact with this smart buy... and by smart buy, we mean investing in the hottest trend to hit the wellness industry since someone decided avocado could go on toast....
Why your shampoo technique is part of the therapeutic experience: The secret to transforming hair washing into a client-magnetizing ritual
Simplify your workday with... a revolutionary approach to what might be your most overlooked service opportunity. That's right, we're talking about the humble shampoo—which is anything but humble when you...