Pure Spa Blog Posts!
December 16, 2025
The "Anti-Social" Social Media Strategy: Focusing on Depth Over Breadth to Build a Loyal Clientele
Watch profits grow with this innovation... but it’s probably not what you think. In a world where everyone is screaming for more followers, more likes, and more reach, the most...
The Psychology of Touch: Why Your Hands Are Your Most Valuable Business Tool (And How to Make Them Even Better)
Elevate client care now... by remembering that your most powerful piece of equipment isn’t the fancy machine humming in the corner—it’s the ten brilliant digits attached to your wrists. Seriously,...
The Power of a Simple "I Understand": Why These Two Words Are Your Most Valuable Service Tool
Efficiency meets excellence when you realize that your most powerful tool isn't the latest microcurrent machine or that fancy sugar scrub that smells like heaven (though those definitely help). No,...
The Client Who Only Books on Sale: How to Convert Them from Discount Hunters to Loyal Raving Fans
Start today, succeed tomorrow... by tackling one of the most frustrating client types in our industry: the sale-only booker. You know the one — they only emerge from the digital...
The Power of the Prepaid Package for Client Commitment: How to Turn Occasional Visitors Into Loyal Superfans
Because every detail matters... especially the one where clients actually keep coming back! Let’s talk about the secret weapon that transforms your appointment book from “when I remember” to “can’t...
The "Salon Lighting" Deception: How to Check Your Cut in Natural Light Before They Leave (And Save Your Sanity!)
Efficiency meets brilliance in the one place you'd least expect: your salon's lighting plan. Let's be real for a second. You've spent an hour creating the perfect balayage, your client...
Why your consultation should happen away from the noisy dryer station. (And how this simple shift will transform your client relationships)
Build better results with smarter tools... and by smarter tools, I mean your ears and your consultation space! Let’s talk about one of the most common yet easily fixable mistakes...
Why the Scalpmaster Banana 7 Row Brush is Your New Secret Weapon for Scalp Health & Profitable Services
Simplify brilliance with this pro essential... which, let’s be honest, is a fancy way of saying “stop overcomplicating your scalp services and get this brush.” The Scalpmaster Banana 7 Row...
Aftercare ownership: splitting follow-ups between provider & front desk - The Secret to Happier Clients & Fewer Headaches
Start strong, finish stronger... and then completely drop the ball on aftercare? Ouch. Let’s talk about the spa industry’s dirty little secret: the post-appointment communication black hole. A client leaves...