Pure Spa Blog Posts!
December 16, 2025
Creating a Book Club for Your Clients Centered on Wellness Themes: The Ultimate Guide to Building Community and Boosting Business
Your success, simplified... and sometimes it comes in the most unexpected packages—like a paperback with a cup of tea. Imagine transforming your spa or salon from a place where clients...
Serving First-Time Male Clients Beyond "Bro" Marketing: The Ultimate Guide to Winning His Loyalty (and Wallet)
Stand out with this truth bomb: the "bro" marketing playbook is officially retired. You know the one—dark colors, gritty fonts, and services named after power tools. Today’s male client is...
Creating a "Nail Health Challenge" for Clients Over 3 Months: Your Ultimate Guide to Building Loyalty & Boosting Revenue
Quality you can trust... and let's be honest, in the nail business, we've all seen those clients who treat their natural nails like they're opening a stubborn jar of pickles....
Events That Create Retention Loops: Clubs, Challenges, and Check-ins - The Secret Sauce to Keeping Clients Coming Back for More!
Work efficiently, achieve greatness...and then watch your clients walk out the door never to return? Not on our watch! Let’s talk about the three magical words that can transform your...
Why Your "About Us" Page is the Most Important Treatment You Offer: The Ultimate Client Attraction Service Your Spa Can't Live Without
Maximize results with this pro favorite... the one treatment that requires no products, never needs refilling, and works 24/7 to convert browsers into loyal clients. Nope, it's not that miracle...
The "First Date" Nerves: Making New Clients Feel Instantly Comfortable & Coming Back for More
Upgrade your offerings with this now... because let’s be real, walking into a new spa or salon for the first time can feel more nerve-wracking than a blind date with...
Creating a "Nail Care" Zine to Give to Clients: Your Ultimate Guide to Building Client Loyalty & Boosting Retail Sales
Clients demand the best... and then they promptly forget everything you told them the moment they walk out your door with their gorgeous new manicure. It’s like their brain gets...
The "Rainy Day Test": Designing a Style That Holds Up in Humidity (And Makes Your Clients Love You Forever)
Start today, succeed tomorrow... by acknowledging the ultimate hairstyle saboteur: humidity. You know the scene. A client walks out of your salon with what can only be described as a...
The "Name Game": How Remembering Names Builds Unshakable Loyalty (And Your Bottom Line)
Let’s make great results happen… and it all starts with two little words: their name. Forget fancy marketing funnels and expensive advertising for a second. The most powerful tool in...