Pure Spa Blog Posts!
January 08, 2026
Budgeting for Seasonal Promotions and Product Launches: Your Spa's Secret Weapon for Profit and Buzz
Why pros choose to master the art of seasonal budgeting is simple: it’s the difference between a frantic, “where-did-all-the-money-go” scramble and a smooth, “we-got-this” victory lap. Let’s be real—the beauty...
The Unexpected Power of Text Message Marketing (Without Being Annoying): Your Secret Weapon for Filled Chairs & Happy Clients
Tools that make your day easier are worth their weight in gold, especially when they help fill your schedule without adding to your already-hectic workload. Imagine a marketing tool that...
The "Client Avatar" Exercise: Getting Specific About Who You Serve (And Why It's Your Secret Weapon for a Fully Booked Schedule)
Your clients deserve nothing less than the best, which is why you’ve invested in top-tier advanced facial treatment products and a top-quality massage table. But have you invested the same...
The Psychology of Color in Your Marketing Materials (It's More Than Just Pink): How to Make Your Spa or Salon Irresistible
Success is built on great choices... and one of the most powerful choices you can make for your spa or salon has nothing to do with which Facial Steamer to...
Review Gating Is Risky - What To Do Instead: The Smart Salon Owner's Guide to Authentic Reviews
Let’s make great results happen... without getting your business in hot water with shady review practices. We’ve all been there – staring at that one mediocre review that makes you...