Pure Spa Blog Posts!
December 18, 2025
The Dupe Dilemma: My Professional (and Ethical) Take on Salon vs. Drugstore.
Your clients expect this quality daily, and they're suddenly asking you about a "great dupe" they found online. Welcome to the modern beauty professional's dilemma. As a salon or spa...
When a Client Follows You: The Flattering, Yet Legally Murky, World of Non-Competes.
Stay ahead in a competitive world where your star esthetician hands in her notice, and a week later, your appointment book shows a suspicious cluster of cancellations. You've just been...
The Art of the "Soft No": How to Preserve Hair Health and Client Trust When Their Dream Color is a Nightmare
Trust in tools that deliver, but trust even more in the professional wisdom to know when not to use them. We've all been there, standing at the color mixing bowl...
The Ethics of "Dupe" Culture: Should You Recommend Budget Alternatives? (Your Reputation Depends on This Answer)
Your key to success is here... and spoiler alert: it’s not in that suspiciously cheap serum your client found online that promises “the exact same results as the $200 luxury...
The Art of the "Soft No" to an unflattering or impossible request: How to Keep Your Clients Happy While Protecting Your Professional Boundaries
Start every project with confidence... except when that "project" is your client asking for something that makes your esthetician soul weep. We've all been there: that moment when a client...
The "Un-Selling" Technique: Building Immense Trust by Telling a Client They Don't Need a Product (And Why It Actually Makes You More Money)
Make the hard work look easy... especially when you're about to do something that feels completely counterintuitive: talk a client OUT of buying something. I know, I know - it...
The Art of the Graceful "No" to an Unsafe Request: How to Protect Your License, Your Business, and Your Sanity
Start strong, stay successful... and sometimes that means saying "no" to your clients. Let's talk about the elephant in the treatment room: that moment when a client asks for something...
The "No-Go Zone" Conversation: How to ethically decline treating a contraindication (Without Losing the Client!)
Because smarter choices lead to better outcomes... and let’s be real, nobody’s outcome involves a lawsuit or a raging skin infection. Navigating the “no-go zone” of contraindications is one of...
Training on Ethical Practices in Massage Therapy
Work smarter, not harder... especially when it comes to building trust with your clients. Ethical practices in massage therapy are not just a nice-to-have; they are the backbone of a...