Pure Spa Blog Posts!
January 30, 2026
The Ethics of Online Reviews: How to Respond to Every Single One (Yes, Even the 1-Star). Your Reputation Depends on It.
Pros rely on this for results, but let's be honest—reading your online reviews can feel like a rollercoaster designed by a sadist. One minute you're soaring on a 5-star "You...
The Online Review Giveth, and The Online Review Taketh Away: A Survival Guide for Spa & Salon Owners
Boost client loyalty with this gem: In the world of beauty and wellness, your online reputation is your new business card, your digital handshake, and your silent salesperson all rolled...
The Quietest Marketing Tool You Have: Mastering the Power of Testimonials.
Deliver better results with smarter choices... especially when it comes to finding new clients for your spa or salon. You’ve invested in top-tier equipment like Facial Steamers and stocked the...
Review Gating Is Risky - What To Do Instead: The Smart Salon Owner's Guide to Authentic Reviews
Let’s make great results happen... without getting your business in hot water with shady review practices. We’ve all been there – staring at that one mediocre review that makes you...
The Best Ways to Collect & Showcase Client Testimonials: Turn Happy Clients into Your Best Salespeople!
Deliver more, stress less...and let your happy clients do the talking for you! In the world of spa and salon essentials, nothing speaks louder than a glowing testimonial from a...
How to Turn Yelp Trolls Into Free Publicity: A Spa Owner's Guide to Winning the Review Game
Clients notice this difference every time... that moment when a spa transforms a disgruntled Yelp reviewer into their biggest cheerleader. We've all been there - you're sipping your morning coffee,...